Maile Ohye is a Developers Programs Tech Lead for Google, the internet search engine and multinational company that influences the digital marketing world on a daily basis. She has been working for them since 2005 and is an advocate for all website owners. In this video, she offers us expert advice straight from Google on how to do SEO well. We thought the video was a great resource and have provided you with our review of Maile’s top ten tips.
Learning optimization tips from an SEO Agency in Wilmington
1. Be Valuable
Maile encourages all site owners to ask themselves why a user would select their site when a search result pops up. What makes you different and unique from your competitors? Be creative and use detailed language that sets you apart. According to Maile, this will simplify your SEO and help you focus on creating a quality experience for your users.
2. Be Communicative
Maile reminds us that your websites and SEO strategy will feel and look segmented if your marketing and SEO teams are not on the same page. Everyone should be working together to present information and language that flows together effortlessly. Since SEO affects everything, consider it in relation to the entire user experience.
3. Be Efficient
Don’t waste time using time-consuming workarounds. Instead, spend your time researching and implementing new methods and best practices. Google consistently works to create new ways to make your job of doing SEO Wilmington easier and more efficient. So take them up on it and benefit from their tips. Maile recommends subscribing to the Google Webmaster Blog you can keep updated with all the new processes.
4. Be Original
Maile warns against getting caught up in the trap of SEO trends. We can all think back to some unfortunate SEO trends such as the keyword density fad. To use your time efficiently, per the last tip, focus on compelling content. The keywords will always be important, but original and valuable content is always more important.
5. Be Quick
SEO, according to Maile, is always evolving. Google recommends a specific recipe in order to speed up iteration. First, identify your metrics for success. Second, implement needed improvements. Third, measure the impact of those improvements. Fourth, create new improvements. And five, create a priority list of improvements based on results. Then, repeat! Soon you will have your very own SEO cycle that is agile and quick.
6. Be Cool
Being cool relates to being valuable, as we have already mentioned. But Maile reiterates the fact that we need to be unique and original to set ourselves apart from every other search results. This is one the greatest best practices that Google, Maile, or anyone who knows anything about SEO Wilmington can recommend.
7. Be Relevant
Forget about keyword density. Use relevant keywords in all your copy to keep the focus on you and your product or service. These relevant keywords will make marketing and SEO easier. These words should also be user-friendly. Ask yourself what people might be searching for in relation to your product.
8. Be Smart
Maile reminds us to be smart about all our tags and website architecture. Often overlooked, managing these areas can benefit everyone and everything involved. If you pay attention to title tags and meta description tags, you will be able to stay on the right track with your Wilmington SEO strategy.
9. Be Involved
Sign up for email forwarding in Google’s Webmaster Tools. This will help you keep in touch and in the loop with any new notifications or information from Google. Staying involved will benefit you in every area, as well as help you keep up to date.
10. Be Attractive
Finally, Maile recommends that you act like a bee and create a buzz! Bee-ing attractive will create attention, votes, +1s, follows, and natural links. Basically, all the good stuff that you need to continue ranking and providing your users with what they want to see. Maybe you need to continue building your social media campaigns to attract more attention or make your website mobile friendly. Whatever it is, make your next step one towards increasing your overall attractiveness!