Whether you are a small business owner looking to get the basics with a DIY (do-it-yourself) approach or you’re a professional firm doing on-page search engine optimization marketing and looking for effective SEO site tools, you need to make sure you have the Title Tag at the top of your list of things to optimize correctly for proper SERPs (Search Engine Results Page). For ideal results, you will need to look at various other additional pieces, but for the most out of the gate movement, let’s look today at this one, very important aspect of on-page SEO. There are some do’s and dont’s for Title Tags that will help you increase your inbound traffic and get solid results for your business’ growth this year. This is an SEO site tool you won’t want to miss out on.
Our SEO Site Tools Guide for Title Tags
1. One at a Time: As with many things in life, if you focus one thing as a time, the results are inevitably better; Title Tags are no different. If you choose to stuff your keywords into the Title bar, you will only dilute the power of each of the words you put after the first one, which obviously gets the most focus. This includes not only checking the Title tag in your CMS (Client Management System – an example would be WordPress), but also verifying that your site was built correctly and there are not mutilple Title tags (they would look like this <title> in the HTML Code). There should only be one line of Title tag per page and it should be in the head section of the page (this section falls after the <head> and before the </head> tags in the HTML).
2. What’s in a Name: Some companies may choose to use the brand or company name with their keywords. This is really only suggested for a company where the name would be something that would sway users by simply seeing your brand displayed in SERPs. Health care industry companies with great reputations like the Rothman Institute prefer this method as many people know their reputable name and this would direct traffic to their site. The format for including a company name is usually alongside the keyword chosen, separated most typically by the ‘pipe’ (this would appear in the SERPs as such, “Knee Replacement | Rothman Institute”).
3. Space for Rent?: Knowing how much space to use, especially if you are going to add multiple keywords or long-tail keywords in your Title tags, is ideal so you don’t waste usable space or go over the limit of space provided. If you include too many characters, that makes your time adding extra keywords a waste as they will not appear in the SERPs (some even argue that text found after the search engine limit are null and that Google will not even read them). The best way to make use of each page’s real estate in the Title Tag would be to stay under the 70 character limit, though some search engines have played with setups that cut-off at 65 characters.
4. Keyword Alienation: If you find that you have words that have made their way into the Title Tag, but that don’t show up in the H1 tags or in the page content, you will need to correct that. These terms exist to tell the Search Engines what your page is about. If the Title Tag is the only place that keyword appears on the page HTML, you will be losing out on a great deal of muscle from the words you are trying to use to drive interested clientele to your site.
5. Deja Vu Anyone?: Don’t get lazy and try to duplicate or copy your keyword data between pages. If you have a solid, optimized website design, each page has a different purpose and therefore it should be very easy to have different keywords and, in turn, different Title Tags on each page. If you know your SEO news as of late, you know that duplicate content in any fashion, especially in the Title Tag, H1 tag, page content, meta keywords, meta descriptions, etc., can be kryptonite to how your site is indexed by the various engines. So, no copying!