In a crowded field of orthopedic physicians, SEO (Search Engine Optimization) is the key to connecting with patients who are in need of your expertise. To understand the importance of SEO for orthopedic practice, an analogy is useful. Having skill as a musician does not guarantee exposure or recognition. Putting a good product on the stage is only half of the battle. Many talented artists have wallowed in obscurity because they could not find a way to draw the public eye. Yet, however, difficult musicians may have it, medical practitioners may face an even harder road.
While musicians can tour the country, accruing followers as they go, orthopedic physicians are considerably more limited in their sphere of influence. Traditional marketing techniques may bring some attention to a given orthopedic center, but when patients are on the hunt for orthopedic care, there is one primary means of recognition that stands above the rest – online search results. In this reality, SEO for orthopedic programs is of utmost importance.
Turning on the SEO Spotlight
The scary truth is that though there are few who understand the algorithms behind search engines like Google and Bing, there are less who are interested in more than the first page of search results. In a crowded field of orthopedic options, patients are eager to whittle things down to a manageable size. Thus, regardless of objective quality, orthopedic centers outside of the first page will be rendered superfluous.
This is where SEO comes in. SEO expands your center’s presence on the web and throws a spotlight onto all that you have to offer. To return to the music analogy, SEO takes you out of the poorly lit bar and puts you on hit radio.
Putting SEO into Action
So, how do you begin to put SEO to work for your orthopedic program? Here are a few simple routes to pursue. Remember, your patients’ orthopedic experience starts online, not in your orthopedic center.
- Build your online presence around key search terms, such as your location and specific procedures you offer. If a patient searches for a procedure in your city, you want to be their first result.
- Increase overall web content without sacrificing quality or organization. Search engines can sniff out the fluff. Build your online presence the right way.
- Boost your social media activity. We live in a world where even industrial laundry companies have Twitter feeds. Participation is no longer negotiable.
Using SEO for orthopedic care has never been more vital. Contact Farotech, a Philadelphia based SEO company for more information and help as you bring your orthopedic program out of the shadows and into the spotlight.”
