When someone is in need of a good orthopedic doctor, they might ask a friend or a family member for advice on finding a reliable orthopedic practice. There is a good chance, however, that the first thing this person does is to type specific keywords into their favorite search engine, trying to find a website for a local orthopedist. Even if they have already been to an orthopedic practice recommended by a friend or a primary care physician, they could be looking for a second opinion they can trust before making a very important decision about their health.
These days, more and more businesses are finding that they need to adjust to the world of online marketing in order to bring in new customers. Even orthopedic practices are adapting to the reality that people search primarily online for an increasing amount of goods and services – yes, even medical treatment! This is why it is more important than ever for you and your practice to seek out and implement good SEO ideas for orthopedic doctors, in order to draw in new patients.
Putting Your Patients First: SEO Ideas for Orthopedic Doctors
At Farotech, we have experience with search engine optimization (SEO) campaigns for all types of businesses. What we have learned in our experience with a number of medical practices is that a patient-centered approach to internet marketing is the most effective way to attract new clients. With that in mind, here are some important SEO tips for orthopedic doctors to keep in mind as you venture further into the world of online marketing:
- Use Strategic Keywords
While some SEO companies like to suggest overpopulating their clients’ web pages with short and common keywords, we have found that quality is far superior to quantity. “Long tail” keywords, which communicate more specific ideas, tend to cater more accurately toward what your potential patients are searching for.
- Blog on a Regular Basis
When you start using your more effective keywords, a good way to utilize them to generate more traffic to your site is by placing them throughout frequent blog posts on your web page. As one of the best SEO ideas for orthopedic doctors, blogging is a great way to show your potential patients that you are knowledgeable in your field.
- Write in Accessible Language
One mistake made by many medical professionals is using too much medical jargon. This can be a big turn-off for visitors to your site who are looking for a friendly, compassionate doctor. Think about your buyer persona, and write quality content accordingly.
The most important recommendation we can offer you is to hire a professional online marketing team that has years of experience with SEO for orthopedic doctors. When you start to undertake an unfamiliar task like search engine optimization for your business, you take valuable time and energy away from your most important responsibility: dedicated patient care.
Contact Farotech to find out how we can help you bring more patients into your orthopedic practice. We have a plan that fits your needs, and we look forward to getting you started.