When in doubt, we turn to the internet. Every day, billions of people look up…well, everything. Almost half of those searches are for the products or services internet users need. What does that mean for your orthopedic practice? Potential clients are looking for you. Shouldn’t you be helping them connect?
Many of your clients turn to the web already preoccupied with concern for themselves or a loved one. Why make them play hide and seek? Instead, dive into these three SEO ideas for orthopedic practices and start connecting with new clients today!
3 SEO Ideas for Orthopedic Practices
SEO, or search engine optimization, is the process of increasing the visibility of your practice’s web page by moving you to the front page of major search engines. Using common language, quality content, and some insider help, you can ensure that your orthopedic practice is one of the first found by patients who are looking for you.
1. Common Language
One of the most important SEO ideas for orthopedic practices is the strategic use of keywords. Studies have shown that when your patients are using search engines, 70% of the links they click are organic, meaning that they match the words the user typed in. Potential clients aren’t looking for paid advertisements; they want websites that share a common language with them. By incorporating the keywords that your future patients are using, you can make sure that your website appears as one of the first matches on search engines like Google, Bing, and Yahoo! Not only will this common language increase your visibility, but it will also help put clients at ease; it shows from the start that you know what they’re talking about and are ready to engage in conversation.
2. Quality Content
The use of keywords comes with a big warning sign: don’t just overload your site with high-impact language. Cramming too many keywords in your content can become overwhelming and meaningless. Instead, you want to make sure that that common language is a part of your quality content. One great SEO idea for orthopedic practices is to start a blog to continue generating that content. Companies and practices that blog have more than 400% more indexed pages, which means significantly more chances to generate those hits. In addition to that increased visibility, you also show clients that your orthopedic practice is active and engaged in their online community.
3. Connect with an SEO agency
Statistics continue to show that 75% of users don’t scroll past the first page of results when they search online. This means that to meet more than half of your potential patients, it is imperative that your orthopedic practice’s website appears on that first page. Figuring out all of the data and algorithms that go into SEO can be overwhelming. Connecting to an agency that knows the ins and outs of the business is one of the best SEO ideas for orthopedic practices. They can help you generate content and figure out which keywords will bring you to the top of everyone’s list. To learn how else an SEO agency like Farotech can help you maximize your practice’s online presence, contact us today.