Design with Google in Mind: Three Helpful Tips for Redesigning Your Website
Is one of your business’ New Year resolutions to update your old website? For many businesses, the move to a more modern website has been a clear way to draw in new clients. The assumption is that if a business has a better website with a stunning visual user experience, new clients will flock to it. However, this is simply not true.
While many businesses focus on the visuals of site design, they end up shooting themselves in the foot when it comes to putting that site to use. After all, having a web presence is all about being found on Google. If a visually breathtaking site has not been designed with SEO in mind, the reality is that it will never be seen. To avoid losing your new site to the obscurity of Google’s second page, use these tips:
1. Have an SEO Consultant Available from Day 1
Selecting a Web Design company with an SEO department will go a long way in making sure that your site is designed with Google search engine optimization in mind. If you already have a web development firm hired, be sure to include an SEO company in the process to ensure that the design of the site will allow it to be found and ranked easily by Search Engines. When you begin to understand all that seo services firms can add to your design process, you will feel confident in making the extra investment.
2. Avoid Using Fancy Flash Graphics
Both users and search engines want to be able to access information from a website quickly, and complex flash graphics only hinder this ability. While it may look good from a design standpoint, it tends to distract users from the information available. For success in the eyes of users and search engines, it is best to have a interesting and simple design that is filled with quality content.
3. Create Quality Content
In 2012, quality content was the undisputed king of SEO, and it will continue to be so into 2013. Be sure to populate your site with quality, easy-to-read content that accurately and quickly informs your users about your products and services. Don’t assume that a stunning homepage will be your ticket to success. If a tree looks healthy, it is because it has a solid roots system. Quality content is your site’s root system, and the more of it there is, the stronger and healthier your site will appear to both Google and your users. If you have a hard time developing good content in-house, remember that seo services firms are available to help with this job as well.
Keeping these tips in mind, your new site can truly be the hot-spot for generating clients that you always wanted it to be. Happy New Year as you accomplish your business’ resolutions!