Don’t be too intimidated by the challenge of SEO – it’s simpler than you may think, and you can start today.
You’ve just discovered the wonder of SEO, and whether you’re a small business owner with a new website, or perhaps redesigning your current marketing strategy, web-based marketing is your new best friend.
The fact is, if you’re not taking advantage of web-based marketing, you’re bound to miss out on a world of opportunity for your business. Starting out with SEO, however, is definitely a big endeavor and is enough to scare most business owners away on day 1.
But fear not! Before you pull out that SEO for dummies book, let us give you some game-changing SEO advice. At Farotech, we get what it’s like to dip your toe into SEO for the first time, and the water doesn’t always feel great. That’s why we work hard to make it easy for you, with some SEO 101 tips that are crucial to know when getting started.
SEO 101 Tips: Back to the Basics
Web-based marketing itself can be a strange concept to anyone who doesn’t know the industry; how on earth am I supposed to make my company get people’s attention with so many millions and millions of companies already on the web?
Enter Search Engine Optimization, which basically gives you ways to fine-tune your website to better appear on Google, and return higher rankings.
And that’s the basics. Simpler than you thought? We thought so.
SEO Tips: Keywords – the Building Blocks of SEO
SEO is built on a foundation of thorough research, which is easy enough to do on your own, though enlisting a capable marketing firm will significantly streamline the process.
When doing SEO, the primary research you do is on keywords, essentially “hot-button” search terms for which your ideal customer (also known as your buyer persona) will likely search.
Your ideal keywords will match two main criteria. Effective keywords will be:
- relevant to your company’s products and/or services
- based on search terms that people are already using
A trap many people fall into is creating keywords that are too general, for fear of winding up in a rut. In other words, a fine woodworker in Portland, Oregon might choose keywords such as “fine woodworking,” and as a result won’t actually attract any attention to his business. Instead, he could use a keyword such as “fine woodworker near Portland,” as a way to catch the attention of people searching specifically in his area.
Here, we find where you can get creative with SEO, and it can be a ton of fun for people who are new to web-based marketing. You’ll quickly discover what’s unique about your business, and how SEO provides ways to let that uniqueness shine!
Don’t Go It Alone
If there’s one final Search Engine Optimization tip we can give you, it would be to avoid taking on such a task alone. Having Farotech on your side could be the leg-up you need, so don’t hesitate to contact us today – we’ll gladly work with you no matter what step you’re on. Visit our website for more SEO 101 tips, and all the resources you’ll need!
