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SEO Marketing for Philadelphia and Beyond
If you’re local to Philadelphia and in the market for a new digital marketing or Search Engine Optimization (SEO) company to work with for your business, you may be overwhelmed by the huge number of options there are to choose from.
You may be confused about whether SEO is the best way to reach your marketing goals or what differentiates a good digital marketing agency from a not-so-good one. Below, we will explain the basics of SEO marketing and then list several things that you should keep in mind while searching for the right SEO agency in Philadelphia.
What Is an SEO company? What Does an SEO Agency Do?
The term SEO stands for “search engine optimization” and is a marketing practice that involves improving the visibility of websites in organic search engine results by using specific keywords and phrases. It is now one of the most commonly used techniques by businesses when creating a digital presence, allowing them to reach their target market more efficiently and increase their conversion rate. SEO has become one of the important and necessary tasks for any small, medium, or large company.
SEO marketing is most likely for you if you’re finding that most of your new clients or customers are coming from places other than your website. In this age where everyone is on their phones and on the internet, it is unlikely that you will convert customers if they cannot find your website to begin with. Although it may sound easy to just pull up Google Analytics and put some keywords into your website text and expect a huge change in your website rankings, it is not that simple. It is important to work with an SEO agency to ensure you are going to get the best return on your investment.
A quality SEO agency is able to provide services like keyword research, optimizations for page rankings and speed, link building, content writing, etc. Choosing to work with a professional SEO company offers many different types of advantages to ensure success such as Google Analytics integration, social media optimization, organic link acquisition, and reputation management. When partnering with an SEO firm it’s important to choose one that has experience with your industry niche as they can provide unique solutions tailored to achieve specific goals.
Choosing the right agency can guarantee fantastic results in terms of higher website ranking on SERPs (Search Engine Results Page) and digital reputation building. The fees vary between agencies so it’s important to compare quotes before deciding which one is best for your budget or desired outcome.
How to Find a Good Search Engine Optimization Company
SEO agencies are not all the same and are not a “one-size-fits-all” approach. There are several qualities you should look for when finding a quality SEO company to hire for your next digital marketing strategy.
1. Having a dedicated specialist:
- A quality digital marketing company should be able to provide you with a dedicated SEO specialist that is available to guide you, answer all your questions, and tailor your SEO strategy to meet your needs.
2. Performing a technical audit:
- Your dedicated specialist should be able to perform a comprehensive analysis of your website to identify underlying issues that would prevent your website from ranking on Google.
3. Offering you a reporting dashboard:
- In addition to a technical audit, your SEO agency should be able to give you access to a reporting dashboard that provides you with a performance summary over time so you can track the progress your updated website is making.
4. Proven results:
- Lastly, a good marketing agency should be able to provide you with measurable results and proven improvement within 60-90 days of initial implementation.
A Quality SEO Agency in Philadelphia
Based in Conshohocken, PA, Farotech is one of the best SEO agencies in Philadelphia specializing in healthcare, orthopedics, technology, insurance, and business services. Our highly-skilled and knowledgeable team has been providing companies across the country with transformative web building and SEO marketing for 20+ years. Our strategic approach to Search Engine Optimization (SEO) has shown proven success with all of our clients.
Our services include:
- Inbound Marketing
- Search Engine Optimization (SEO)
- Content Development
- Website Design and Development
- Branding
- Creative Asset Development
- Pay-Per-Click (PPC) set-up and management
- Social Media Marketing
- Search Engine Marketing (SEM)
- Digital PR services
When you choose Farotech, you will receive your own personal account manager and project manager who will work together to ensure your SEO marketing will transform your business and exceed your expectations.
We offer all of our clients an interactive dashboard where you can watch your website rankings build over time, and we offer quarterly reporting to explain how your new SEO rankings are improving over time. Farotech is a “one stop shop” Philadelphia SEO Agency. Schedule a FREE SEO consultation!
“Farotech’s strategic approach led to an increase of Rothman’s blog traffic by 856%, resulting in over 33k appointments valued at 10 million dollars in a single year.” –Rick Cushman, Director of Public Relations at Rothman Institute