SEO is an acronym meaning “Search Engine Optimization,” which is comprised of both internal and external strategies. The internal process of getting higher rankings makes up 15% or more of the SEO approach. The external SEO techniques, on the other hand, use backlinking though social media sites, press releases, blogs, and other articles to gain higher placement on SERPs.
Internal SEO is at times frowned upon for “cheating.” The practices that internal SEO uses to get higher rankings can be, in a sense, artificial. In essence, Google is looking not just for a higher quantity of links that point to your website, but for more relevant content (quality). Google wants people to not just get results, but to get the results that they are actually looking for and that are helpful for them.
So you’re probably wondering how to live up to Google’s standards when it comes to search engine optimization best practices. Well, what better way to make your site more relevant than through the very things that people are already sharing via social media? In fact, backlinking is slowly phasing out altogether as social media is gaining prominence in SEO strategies.
· 1+ (Google’s favorite)
So the emphasis should not only be on people visiting these social media sites, but also on their inclination to start a conversation while navigating these conduits for digital marketing.
A Content King Needs Loyal Subjects
According to Ken Krogue of Forbes, “great content is king, and communities of avid followers make the king.” There are social media sites that may have great content to link to your website, but what good is great content without followers to read it? With recent policy changes, fake followers are detected easily and will not give you visible results. Getting “shares” on social media sites cannot be faked. So focus on attracting an audience that wants to talk about your company, and in the process, you will gain fantastic rankings.
How can you, as an entrepreneur, comply to this massive shift in SEO best practices toward social media strength?
Here are 5 Easy Practices to Remember:
- Put time and effort into relevant content that your audience actually wants
- Focus on adding value for your audience, which will also help your rankings
- Implement internal SEO so that your great content can actually be found
- Start the conversation: if people are not talking about and interacting with your content, then it is not worth your time and energy
- Build your social media followers through compelling PR and real content that does not reek of spam