Many business owners understand the value of blogging regularly and constantly keeping their website updated with fresh content. And in fact, it is extremely helpful for SEO purposes if you commit to producing at least one new indexible page of content each day. However, most of those business owners will also complain that they have a hard time brainstorming new website content ideas to make that goal a reality.
Develop a Strategy for Generating Website Content Ideas that Convert!
The trick to always having fresh, unique website content ideas is to think like a consumer. Remember that in order to be a business that is relevant and attractive to buyers, you have to be more than just a marketer. You have to be helpful!
Become a Good Listener
Pay close attention to the needs of your clients and take note of the repeated concerns/questions that are raised. Make it your goal to address those issues with helpful, relevant information. To run a successful business, you already are faced with dozens of consumer questions per day and you already have to have materials/expertise prepared in order to offer logical, professional answers to those questions. Why not kill two birds with one stone? Take the knowledge and materials you already have in place and start to recycle those resources into blogs!
Hint: Have a brainstorming session with your staff and make a list of as many potential client questions you can think of in 30 minutes. Use this list to generate a publishing schedule of blog titles that will last you for months!
Offer Comparisons
All of us are regular consumers of hundreds of different products on a regular basis. We make our selections about some of those (example: cookies) based simply on what we already know we prefer or which packaging catches our attention when we are browsing store shelves. However, with larger products and especially with services, we tend to be careful consumers. We want to price shop, compare stats and evaluate the pros and cons of different brands and options. As a business, it’s time to start assuming that your customers are doing the same thing. If they’re looking for ways to compare your product/service with your competitors’, then give them the information they’re looking for! If you do the writing, you can control the wording and phraseology, painting your own business in the best light possible without pretending like your competitors don’t exist.
Hint: It’s ok to talk about your competitors and to compliment them on what they do right! The bottom line is that your article has brought a potential buyer to YOUR website and has introduced them into YOUR sales funnel. Speaking of funnels, here’s a thought – why not actually make your newly designed consumer comparison chart a free offer on your site? Set up a blog that will push potentials to a landing page where they can exchange their information for the chart!
