Today, we sit down with Brian McIntire, co-founder of Think Company to discuss the power of great usability, how usability leads to better conversion and the tactics you can use to apply to your own marketing
It’s easy to think the only way to boost conversions is to just generate more leads, hoping that “it’s just a numbers game”. However, the data shows that when your usability is frictionless, engagement and conversions multiply. In this episode, we sit down with Shaza Hakim, Founder of Stampede Design to walk through the usability testing and tactics that matter most.
In this episode, we share how often times the most useful websites WINS. And how to use something we call QWASI to help nurture leads into better opportunities.
A website should be your greatest sales person—the one that works 24 hours a day, 365 days a year.