Why is SaaS Marketing so Difficult?
If you are a SaaS company who is committed to marketing, you could be left with a disjointed approach that includes multiple vendors, inconsistent messaging, and hundreds of marketing initiatives that are only 30 to 40% complete. This is why SaaS marketing is so difficult. Watch as Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth go into depth about the two most common problems that arise with this form of marketing.
Hannah Juraifani