Unpacking the science of content that converts
In this episode, we sit down with author and content marketing superstar, Barry Feldman. Barry is the “point man” at Feldman Creative and a digital marketing superfreak.
Categories / Inbound Marketing
How to use Advanced Digital Marketing Tactics to Dominate Your Industry
In today’s episode, we revisit a conversation that our CEO Chris Carr had with marketing legend John Logar. Together they cover how Covid dramatically speeds up the time that products and innovations are able to get to market. The power of owning your own client database and ultimately how to use advanced digital marketing tactics to dominate your industry.
Hannah Juraifani
Inbound Engineering: How to develop a strategy that is measurable and effective
In this episode, we sit down with Michael Dugas with DrayNow. DrayNow is a disruptive technology that is changing the landscape of intermodal transportation. Together we discuss how they have used a Digital marketing strategy that is measurable and effective.
Hannah Juraifani
Unpacking the Temperature Check Sales Approach
The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you are likely to convert a potential sales target. In addition, it forces them to reveal their top priorities. However, in this video, we take it one step further. In this video, we talk about how to use the Temperature Check Sales Approach to create more effective content marketing.
Hannah Juraifani
The bulletproof formula to writing web content that converts
Let’s face it, content marketing is hard. So many people know WHAT they want to say, but they don’t know HOW to say it. That is where content strategy formulas come in.
Hannah Juraifani
Save A Life: A Study in Comprehensive Marketing
On Today’s Episode we have Mackenzie Thompson, Chief Growth Officer for SaveaLife.com. We talk about how to unpack looking at your marketing metrics through the lens of Life Time Value. We also talk about the power of Programatic Advertising and how to get the right message, to the right potential client and the right time.
Hannah Juraifani
Elevator Pitches are DEAD
For years, Elevator Pitches were considered the #1 way to communicate your brand’s message and vision effectively. But the sad reality is that they nearly never worked. Introducing the Story Guide one liner. Our answer to the elevator pitches that had gone wrong.
Hannah Juraifani
Sales Enablement Power Tactics
On this episode of DMM we have B2B marketing expert, speaker, and author Pam Didner on the podcast. @PamDidner has been focused on bridging the gap between sales and marketing; helping the two teams in an organization synergize and help to bring people down the funnel by addressing all stages and how the marketing materials transition to individual sales.
Hannah Juraifani