Today, we sit down with the author of “They Ask, You Answer”, Marcus Sheridan. Marcus walks through the critical mistakes that businesses make when trying to market and sell their services and how to use the power of teaching to win hearts and trust.
Today, we relaunch our interview with author, speaker, and legendary marketer, Jay Baer. In this episode, Jay walks us through his new book, Talk Triggers. Together, we unpack the value of a word of mouth marketing strategy and how to implement it within your company.
It’s easy to think the only way to boost conversions is to just generate more leads, hoping that “it’s just a numbers game”. However, the data shows that when your usability is frictionless, engagement and conversions multiply. In this episode, we sit down with Shaza Hakim, Founder of Stampede Design to walk through the usability testing and tactics that matter most.
The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you are likely to convert a potential sales target. In addition, it forces them to reveal their top priorities. However, in this video, we take it one step further. In this video, we talk about how to use the Temperature Check Sales Approach to create more effective content marketing.
For years, Elevator Pitches were considered the #1 way to communicate your brand’s message and vision effectively. But the sad reality is that they nearly never worked. Introducing the Story Guide one liner. Our answer to the elevator pitches that had gone wrong.
People who don’t sweat the small stuff simply shouldn’t be in marketing. Things that are simple to do like sending thank you notes to a valued client often end up falling through the cracks with all the chaos the work week brings.
In this episode we discuss how we’re inadvertently alienating potential clients with how we develop our content strategy. The importance of creating all three stages of content your buyer’s journey map. And ultimately techniques for getting the right message to the right potential clients at the right time.
In this premiere broadcast of Digital Marketing Masterclass CEO Chris Carr and Vice President Todd Smith talk to Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.