On Today’s Episode we have Mackenzie Thompson, Chief Growth Officer for SaveaLife.com. We talk about how to unpack looking at your marketing metrics through the lens of Life Time Value. We also talk about the power of Programatic Advertising and how to get the right message, to the right potential client and the right time.
On this episode of DMM we have B2B marketing expert, speaker, and author Pam Didner on the podcast. @PamDidner has been focused on bridging the gap between sales and marketing; helping the two teams in an organization synergize and help to bring people down the funnel by addressing all stages and how the marketing materials transition to individual sales.
In this episode of Digital Marketing Masterclass, we have special guest Noz Urbina. Together we talk about how to do content marketing in a competitive industry. How to tackle creating great content that resinates with your ideal personas and how AI technology will change the landscape of digital marketing.
People who don’t sweat the small stuff simply shouldn’t be in marketing. Things that are simple to do like sending thank you notes to a valued client often end up falling through the cracks with all the chaos the work week brings.
In this episode you will discover: How disruptive technology is impacting the healthcare industry, How to target and grow your patient base using technology that drives profitability and growth and conversion.
Any marketer worth their salt understands that there is a content crisis on the web. With the emergence of AI content writing, SEO and content marketing flooding the web, marketers are forced to understand that the promotion of content is more important now than ever. Today we are joined by @ChadPollitt who walks through the Golden Rule of Content Promotion.
In this episode of DMM live Chris Carr covers the various marketing software programs used as well as how they are applied to the youtube channel. Tubebuddy is the tool covered most in-depth here, it is an excellent tool for SEO optimizing your videos as well as getting deeper backend analytics which you typically can’t see without it. Comment below what your favorite piece of marketing software is and why it’s valuable to you.
If used correctly, LinkedIn can be one of the most powerful outbound marketing tools for your business. However, many businesses do not know how to use it to its fullest extent.