Our guest today is Ryan Jacobs from SEMRush, who discusses their new App Store that has been added to their suite of services. Additionally, we discuss the tactics of great influencer marketing and the challenges marketers face when implementing new ideas.
We all want to grow our business, but that doesn’t mean that we’re focusing on the right details to move the needle. In this episode a CEO, Chris Carr walks through how to make data driven decisions for your company based upon reporting & analytics.
In this show we discuss how to implement Hubspot tracking code (often called cookies) to measure how engaged your potential sales targets are with your current marketing.
The key to making data-driven decisions about your business is analytics. The problem however for many businesses is that they don’t have the right analytics information. OR they don’t use it effectively to make data-driven decisions about their marketing. This means that they’re making marketing decisions based upon hunches, gut feelings, or the latest marketing trend. This always yields an ineffective result.
DMM Live #7 is about the software and data used in digital marketing which helps to classify and determine where each customer is at in the lifecycle of your product.
In this episode of DMM live Chris Carr covers the various marketing software programs used as well as how they are applied to the youtube channel. Tubebuddy is the tool covered most in-depth here, it is an excellent tool for SEO optimizing your videos as well as getting deeper backend analytics which you typically can’t see without it. Comment below what your favorite piece of marketing software is and why it’s valuable to you.