What are the 3 parts to the CTA?
What do you know about physical therapy CTAs ?
CTA stands for Call to Action. This is when a business or organization prompts an immediate response from an audience via an image, button, message, etc. The “call to action” will usually use an imperative verb such as “call now” or “learn more”.
A call to action doesn’t have to be a command to buy. It could be anything: sign up for a webinar, get a free product, go to an event, etc. Also, a CTA might be found anywhere in the marketing cycle. You might see it in an email, on a blog post, or on the sidebar of a website.
You should think of the CTA as your way of “getting your foot in the door.” You might ask for the person’s info, so that you can send him or her free information or a product. The idea is to expose the person to your company in a real way, and provide you with valuable information about who your potential patient is.
Physical Therapy CTAs
If it sounds complicated, don’t worry; it’s not. The CTA can be broken down into 3 parts, no matter whether you are a physical therapy office or a multinational company. These are the three things you’ll find in nearly every CTA:
- A no obligation statement. This reduces the patient’s risk when interacting with the business for the first time. As we’ve shown previously, the CTA is often an opportunity for the potential patient to try out a service without paying. This “try-out,” whatever it may be, is more likely to convert the person into a paying patient later on because they have developed trust and familiarity with your services.
- A “Try now” button, or something to that nature. When mailers were more common, it was “mail your acceptance card.” Now, people will be finding your clinic through the internet. You want to ensure that your CTA is designed well so that it draws people’s eye, making it more likely that they will click on it.
- Encouragement to respond immediately. Advertisers quickly learned that getting people to respond now makes it much more likely that they respond at all. You need to include a (credible) note of urgency to your CTA so that the person reading it will feel the need to proceed to action.
CTAs with Farotech
Farotech is a Philadelphia-based marketing company with expertise in marketing on behalf of physical therapy offices. If you are interested in developing the marketing strategy for your physical therapy office, look no further. Farotech is the ideal business to understand your needs and help you to accomplish your goals.
Call us today to get started with a (free!) evaluation. A Farotech marketing expert is ready to help: 267-387-6620.
physical therapy ctas | CTAs physical therapy