These three tips could alter the future of your success using inbound marketing!
Did you know that 60% of companies in the United States include at least some aspects of inbound marketing methodology into their business strategy? Would you count yourself among that 60%, or are you still hesitant to incorporate inbound? Don’t wait any longer. As a Philadelphia inbound marketing company, Farotech has the secrets you need to succeed, no matter your company’s size. Read on for general information on inbound marketing, as well as our specialty tips to increase your company’s revenue.
What is Inbound Marketing / What does a Philadelphia Inbound Marketing Company Do?
Inbound marketing presents an approach to reaching customers opposite of what you normally encounter or associate with traditional marketing. While traditional marketing, sometimes less positively termed as “interruption marketing¨, tends to do just that in order to get the prospect’s attention during his/ her day, inbound brings the prospects to you by creating attractive content that will be useful to them. You provide a service by providing quality content that the prospect is looking for which makes him or her more open to listening to the types of offers you might have for him/her.
Inbound creates a relationship wherein the prospect often gets to know you through repeated contact before making a purchase. Because the relationship has been built steadily over a period of time, your prospect is more likely to stay faithful to you and keep coming back for more.
At Farotech we work with many small companies that are able to succeed with marketing in ways they never imagined, using three critical pieces that are crucial to every inbound marketing plan. These are understanding who your buyer is, knowing how to write content that can be found on google, yahoo, bing (also known as lead generation), and then re-marketing yourself by keeping your message in front of them.
1. Understand Your Buyer.
As a Philadelphia inbound marketing company, we have worked with companies who are very excited about products and services but suffer from an unfocused marketing approach. When we ask them who they market to, they might just say, “we send out newsletters, mass e-mails, etc”. Seems like they market to just about everybody! Their problem is that they’re not segmenting leads, they don’t have their buyers differentiated, and they don’t have the buyers’ journey defined so they don’t understand what makes their buyers buy!
We recommend that they have everybody sit down together and identify: Who are our buyers? They should write critical questions about the buyers and identify the various groups of buyer personas. They should be listing their challenges, researching the buzzwords and major influencers in their industry, and seeking to understand how their marketing should differ when marketing to different groups.
For example, if you are an orthopedic company and your patient has torn his/her ACL, he or she does not want information on the best spine center in the world! How will you separate that person from the prospect who needs surgery on a herniated disc?
2. Write Content That Works.
People believe that they can end up on the first page of Google, Yahoo, and Bing simply by having a website, but in reality, writing quality content is critical to your SEO strategy. As a company, you should begin by creating a list of the keywords you would like to be known for and begin writing to each keyword.
We recommend that you write a minimum of 400 words per blog. Trying to put those keywords in subject lines and use them throughout, a minimum of 3-4 times per blog. After you publish your blog on the web, find other resources that would benefit from your article. You can publish it on LinkedIn and reach out to other companies that write similar content.
3. Keep Your Buyers Close Through Re-Marketing.
Re-marketing is built on the concept that when users come to your website, you drop cookies on their computer so that your ads will continue to show up on other sites, whether that means your videos appearing in autoplay in youtube, your ads appearing on the banners in Facebook, or on their Google network. These banner ads will follow your users around for 45 days after they leave your website.
You might have had experience of going to a website such as Amazon to buy shoes and then go to any other website afterward, such as CNN–only to find that the shoes are there too! This is not a coincidence. Using cookies is an essential aspect of re-marketing, which is all about keeping your name and brand in front of your customers/clients.
Still unsure about where to start? Maybe you’ve been implementing your own inbound marketing techniques but without the success that you have wanted? If so, talk to a Philadelphia inbound marketing company to sharpen your approach. With Farotech, you will learn about what has to be changed in order to customize your marketing strategy to your audience. We can help you with all the details! Simply call us at 267.387.6620 to get started.