So you’ve got this SEO thing down pretty well by now.
You’re writing engaging blog posts and SEO pages full of all the best keywords. But what if that’s not enough? If witty blogs, innovative keyword uses and genius tweets simply aren’t bringing in enough traffic anymore, maybe it’s time to give paid search services a shot.
The fact is, you can have the most amazing product around, but if your website has poor (or zero!) exposure, consumers will likely miss out on everything you have to offer them. Luckily, a PPC (pay-per-click) advertising campaign can work for nearly every product or service out there.
How Do Paid Search Services Work?
Google’s advertising system has become the gold standard for other PPC providers to adhere to, and with good reason ($19 billion in ad revenue can’t be wrong, right?) It’s so popular with advertisers because a “pay-per-click” campaign can be successful with nearly any budget – after all, you only pay each time a potential customer clicks on your ad (and only interested people will click in the first place!)
- Advertiser (you!) sets daily budget, and compiles a list of keywords that will trigger their ad to appear.
- Consumer searches for one of the advertiser’s keywords, and if they click on the resulting ad, the advertiser is charged for that click.
- Advertiser can increase or decrease daily click budget depending on results, and adjust keyword bids accordingly.
Why You Should Be Using a Pay-Per Click Program
- Immediate and Consistent Traffic: When it comes to marketing your website, you know that consistent traffic is crucial. Lulls in hits (or, conversely, unexpected surges in traffic) can be catastrophic. The beauty of a pay-per-click campaign is that it has a very quick setup and activation period, and traffic amounts can be controlled by the daily budget.
- Relevant, Targeted Ads: One of the great advantages of a paid search service is the ability to easily test, edit, optimize and track your campaign’s effectiveness. And because your ad is only triggered by the keywords you set, you can be sure it’s being seen by potential customers that are looking for exactly what you are offering.
- Reach and Scheduling: Google has by far the greatest reach of all paid search services, with its ads appearing not only in search results, but also on thousands of websites. The ad-scheduling aspect of these PPC campaigns allows advertisers to choose days and times for their ads to appear. This is particularly useful for business owners who are familiar with the habits of their typical consumer.
Here at Farotech, we know that a poorly arranged or inadequately maintained pay-per-click program can actually backfire, and taking advantage of a PPC professional will not only save you time and money, but will ensure you avoid costly mistakes. Our free eBook, “Pay Per Click: The Strategic Marketing Method You Might Have Missed” will provide you more helpful information on the topic. If you think your business would benefit from a targeted paid search marketing campaign, give us a call to get started today!