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There was a day when orthopedic surgeon marketing was as simple as sending out flyers, putting your name in the phonebook, or mailing birthday cards/business cards to all the players on the local sports teams. Granted, this was the time when people had refrigerators with magnets and calendars and notepads on them, reminding them of dentist’s appointments and dinner dates. This was the era of Rolodexes and chunky Nokia cell phones.
You can still buy Rolodexes and Nokias, just like you can still note down every single to-do item on a calendar on your refrigerator. You could still carry around a boombox with a wire hanger attached in the back to get good reception; you could still listen to records.
The passage of time does not invalidate the old way of doing things. In fact, it colors these things and these ways of doing things in a slightly nostalgic light. What’s more romantic than pulling out a phonograph and some candles with a home-cooked meal?
As has always been the case, however, there’s a dichotomy between the distant past and the immediate future, and when it comes to our everyday, run-of-the-mill choices, you can bet we’ll choose the future. On top of that, as time speeds on, our progress speeds up, too.
From 1400 b.c. to 1450 b.c., there weren’t many changes in the Way Things Are Done. But if you just look at what has changed since the year 1965, it’s clear that we are barrelling down the track of human evolution at a breakneck speed. With no impediments, this progress can only keep speeding up.
Which leaves us all with the question: are we keeping up, or are we being left behind?
How To Take Your Orthopedic Surgeon Marketing Into The Year 2016
- Out with the old, in with the new is an easy way to remember what you should do in the year 2016: out with outbound marketing, and in with inbound marketing. Outbound marketing is marketing orthopedic surgeons where anything where the onus is on you to get out there and attract the attention of potential patients using such out-dated methods as billboards, flyers, and the phone book. A blog by Becker’s Spine Review from a mere 4 years ago, suggests these same tactics, which are now defunct. Inbound Marketing is the orthopedic surgeon marketing that focuses on maximizing the current way that people find any kind of new service–search engines! Inbound marketing uses blogs, metadata, and videos on your site in a way that the search engine finds your site before your competitors’. Your search engine rankings have just become the new most important thing.
- Don’t hold back. Modesty is not a good way to get clients. Find whatever special selling point you have, whatever area of expertise you excel in, and get out some content that justly praises your merits.
- Speak their language. No, this is not a suggestion that you begin throwing slang words like Bae and YOLO around–words that have a shelf life of about two years before they slink back into the utter obscurity from which they were born. These are serious marketing ideas for orthopedic surgeons. Speak the language of communication. Write blogs. Share your story. Make short videos. Today’s culture is about seeing, experiencing, and feeling like we’re a part of something from the comfort of our own couches. You want potential patients to know you before they even pick up a phone or walk into your office.
We hope these tips will be helpful. If you want more detail about making this a reality for your orthopedic surgeon marketing plan, contact Farotech today. We measure the pulse of America, and can thereby make your orthopedic surgeon marketing campaign successful. Don’t hesitate to walk into 2016, informed and in business.
