If you have put forth the time and effort to create a dynamic website filled with interesting content that your visitors, leads, and customers want to see, the next step you will want to take is into the realm of analytics. Naturally, you will want to find out how well your site is doing, but how do you go about doing this? There are plenty of useful marketing metrics out there, but which one is right for you? By following these helpful tips, you should be able to track exactly how well your site is doing to bring you new leads and customers.
Important Marketing Metrics to Consider
1. Look at Site Visits
First, you will need to find a tool to help you see exactly how many visitors are coming to your site. There are several useful tools that will tell you this, but what you really need is a tool that will tell you exactly where this traffic is coming from. For example, you might find it useful to know if a visitor came to your site by going directly to your website or if they found you by a searching for a keyword on Google. If they found you through Google, you will probably want to see exactly what keyword they searched to find you. Seeing where your traffic is coming from will help you begin to see how well your SEO efforts are and also how well your brand is doing in drawing people to your site.
2. Look at Social Media
When you look at social media, it is important to look across all of your social media accounts so that you can pinpoint exactly where you need to focus. For example, you may see that your Twitter account has been very successful in drawing traffic to your site, but your Facebook isn’t. To be able to adjust your social media efforts, you need to be able to critique your accounts side by side. Additionally, you will want to look at how often you are doing self promotion on your profiles in conjunction with how often you are sharing others’ content. Keep in mind that an active social media campaign does both of these things, and find a tool that will help you make these adjustments.
3. Look at Conversion
Once you are able to see how well your site is doing in attracting visitors, you will want to see how well it is doing to convert them into leads and customers. Find a tool that will help you see where people are clicking on your site, which pages are having the most success in holding visitors interest, and how many visitors are being converted over the course of a week or month. These pieces of information can help you make adjustments to make your site even more conversion friendly.
When looking at marketing metrics, it is important to look at the whole process of visitor to customer. To answer the question, the best marketing metric is a holistic one that looks at every part of the marketing process.