These days, the majority of marketing takes place online. This shift makes sense, as more and more people use the internet exclusively to find the products and services they need. How can you make sure that your company’s website is visible and effective? Check out these four great on page SEO tips from Farotech to get started!
What Is On Page SEO?
Search Engine Optimization is the process of improving the visibility of your website in a search engine’s organic results. On page SEO includes optimizing the actual set up and content of your site in order to fit the ideal algorithms of search engines. Html code, meta tags, and keyword usage are all aspects of on page search engine optimization. These can be compared to off page optimization, which include factors that you cannot control, such as popularity and ranking. Once you have the basics down, get started developing your page with the great on page SEO tips below!
- Keyword Density: you know that keywords are important, but did you know that overusing them can actually backfire? Overly dense use of a single keyword can come across as spam-like and can actually reduce your ranking in a search engine. To get around this problem, include variation in your keywords, including synonyms and changing the word order or even pluralization.
- Page Titles: every page should have a unique title. This will help search engines and visitors to your site understand the purpose and content of your page. These titles should include specific keywords which match the actual content of the page.
- Optimal Images: we live in an incredibly visually-oriented society, so images are imperative. However, the images need to be used well in order to have the effect you are looking for. First and foremost, use original images so you do not have to source another site. Make sure they are small enough that they do not slow down your site’s loading time. Additionally, using ALT tags to describe the images you use helps the search engine to understand the image and take it into consideration.
- Internal Links: finally, linking to other pages within your website can help optimize the page for both users and search engines. It helps viewers (including search engines) know about your other pages and also helps lead to those which are most important. It can also increase the time that potential clients spend on your site as the follow links which promise and deliver more information on their topic of interest.
For more great on page SEO tips contact the search engine optimization experts at Farotech today!