What Should Be the Basis of All Your Medical Marketing Strategies?
One-two-three–CHEESE! Camera snaps and you’ve got a beautiful picture of the family. You can put it in a frame, send it to the grandparents, put it on facebook, whatever.
Done this way, providing an image of your family is easy, especially because the people who are most interested are the people who are closest to your family. But what do you do when you’re trying to capture an image of your medical practice? You want an image that will stay with people. An image that is true to the life of your practice, and most of all, an image that shows people that you can offer them the kind of medical care and attention they need.
Medical marketing strategies are the key operative terms here. What you need is a way to communicate with your patients, especially the patients whom you haven’t met yet. You need strategies that go beyond the walls of your office. For that, you should be considering a few important things:
Medical Marketing Strategies 101
To start with, medical marketing strategies should be focused on what brings your patients the best benefits they are looking for. You should be thinking about your medical practice in terms of how it delivers those benefits (style) and what kinds of benefits those are (the content). Being able to articulate these gives you the ability to translate potential patients online into patients sitting in your office.
You should also consider what makes your medical practice unique. That’s a slightly different matter from the question of benefits. What is it about your practice that makes you shine?
- Do you have an online system for patients to check their own records (an emerging trend for large practices)?
- Do you offer specific treatments that other offices in your area of expertise don’t have?
- Do you pride yourself on the rapidity of patient service?
- Do you have WiFi in the waiting room?
Even details that could seem trivial can be helpful to highlight when you are trying to show the potential patient why they should choose YOU and not your local competition.
Consider Hiring an Expert
Maybe you’ve thought through these basic medical marketing strategies 101 and have some ideas, or maybe you would benefit from someone who specializes in medical marketing strategies. Either way, you might consider contracting with an SEO (search engine optimization), or Inbound marketing company, which can develop your platform for you so that you can focus on what you do best: patient care.
Farotech is a Philadelphia-based SEO and Inbound Marketing company with a number of medical clients and a strong understanding of the unique needs of this marketing niche. If interested, please contact us today for a free phone consultation (215-977-4337).