With the help of marketing experts at Farotech, you can save time and money by avoiding these three mistakes.
When was the last time you revisited your practice’s medical marketing plan? Has it been a while? Whether it has been two weeks or two years, now is the time to revisit that plan and find out what is holding it back. When you do, you may be surprised to find that your strategy has been held up by one of these three common medical marketing plan mistakes!
At Farotech, we see these problems all the time and often work with clients to correct them. The good news is, when you turn these mistakes around, you are sure the see a boost in the number of new patients who reach out to your practice!
Mistake #1: Sticking with the Same Old Tactics
Your practice may have been around for generations, but just as the science and technology of medicine has changed, marketing has also evolved over time. If your medical marketing plan hasn’t been updated since your practice was founded, it is definitely time for an update. Outbound marketing–sticking with the yellow pages or even traditional advertising–is a thing of the past. These are not the practices that will help new clients to find you.
The Solution: Update your practice’s strategy by optimizing your site to focus on inbound marketing. Creating content that will optimize your site for search engines is one of the most important steps you can take.
Mistake #2: Promoting Services, Not Solutions
There is a huge difference between a practice which is self centered and one which is patient centered. Often, this difference is the most clear when it comes to your marketing materials and strategy. What message are you sending to your patients? If your website places too much of an emphasis on services and specialities, you may miss a chance to connect with potential patients. Instead, make sure you are focused on what solutions you can provide. They don’t want a procedure; they want to feel better. You have what it takes to help them get there.
The Solution: Emphasize the solutions or results that potential patients are looking for and then make the connection by explaining how your services are the best way for them to achieve those goals.
Mistake #3: Doing it Alone
Managing an effective medical marketing plan can be a lot of work. Fresh, informative content needs to be continually added to your website. Social media requires regular engagement. Online traffic needs to be tracked and assessed as you look for further ways to optimize your website.
All of these tasks can pile and quickly become too much to handle when your real focus is providing high quality care for your patients. And, when it comes to inbound marketing, consistency and frequency are two of the primary virtues; starting, and then abandoning, a blog or social media account can actually have a negative effect on your marketing goals. You need a way to deliver the constant attention that effective marketing campaigns require.
The Solution: Help is out there! Work with an inbound marketing company who can help shoulder the responsibility of content creation, search engine optimization, and assessment. Then, you can give your attention to caring for all of the new patients your new effectively run marketing plan brings in.
Build A Better Medical Marketing Plan
Has your practice struggled with any of these marketing plans? How did you solve them? Let us know in the comment section below!
If any of these mistakes is still a part of your medical marketing plan, now is the time to make the change! The experts at Farotech are here to help. Just contact us today at 267.387.6620.
Medical Marketing Plan | Medical Marketing Plans
