Summer is a season for relaxing by the pool, vacationing at the beach and grilling in the backyard…and while slowing down the pace and giving yourself some much needed time to relax is vitally important, your business can’t have that same luxury. You still have to actively reach your customers and you still have to keep your brand vibrant and attractive – no matter what the season. The more you are out of town, the more you may feel unattached from the daily goings on of your company’s usual routine. And that’s ok. You can still stay involved from a distance (ahhhh, the beauty of auto publishing!). But even if you still stay active in your marketing approach, you may be wondering if all your efforts will go to waste on an audience that is also on vacation and juggling inconsistent schedules all summer. Trust us…your efforts are not a waste. All you need to do is adjust your summer marketing strategy in a few simple ways.
How to Reach the Beach with your Summer Marketing Strategy
Focus on Mobile Marketing-
As mentioned earlier, people are generally less attached to their computers in the summer, but this does not mean they are less attached to their phones. It is not as if your potential customers who are vacationing in the summer have put their smartphones away for the week. They are still checking email, browsing the web and using their apps…and so that is where you need to reach them. Simple mobile campaigns with an easy call-to-action will draw people in the summer months. Take advantage of this and act!
Use Visual Content to Your Advantage-
People love pictures! Just look at the astounding success of Instagram and the Vine as proof. Take advantage of this and create content for your potential clients that they can view in through their social networking accounts. Don’t forget about Youtube! If you have time to develop a short promo video, summer would be a great time to launch a campaign around that new piece of content. Of course, please don’t forget to make your visual content mobile friendly (see previous point).
Make Social Networks Your Friends-
Summer is a prime time for people to engage on social networks. In fact, even those people who normally are not active users will find themselves checking in on Facebook or Twitter more often. People are on vacation and they have more time on their hands. People are online more often during the summer and so any campaigns that you run through social networks will be more effective during this season. This is a great opportunity simply waiting to be taken. Why waste it?
Offer an Enticing Summer Read-
Summer is a reader’s favorite season because their schedule is often cleared for a week or two at a time. They finally have time to read and are ready to do so – they just need some material. In a marketing world driven by quality content, this is an amazing opportunity! Your potential clients are browsing sites for good blogs and searching for free ebooks to do some extra research in their spare time. Time to produce some great offers (be sure that they easy and interesting read; otherwise your potential leads will simply opt for that novel they pulled off the bookshelf). People want to read, so let them read about the advantages of the products and services you have to offer!
Summer can seem to present a challenge for marketing teams, but with the right approach and with some simple adjustments to your routine system, you can make summer just as profitable as the rest of the year.