When it comes to physical therapy marketing strategies, typical advice includes developing your social media presence or focusing on branding. While these are both important aspects of any marketing campaign, they can become tedious or tired if they are the only strategies you use. Every once in a while, it is important to add a creative flair to your marketing which will help you to reach new potential patients. At Farotech, we know what it takes to make those key connections; just take a look at our latest ideas!
1. Take Time to Teach
As physical therapists, you have access to a whole realm of knowledge that most people never consider until they need it. Yet, you are probably well aware that prevention is one of the most important aspects of an individual’s wellness. Contact a local community center about offering a seminar for the public. You can even select a target audience, such as seniors or parents of young athletes. Bringing your knowledge to them is one of the best physical therapy marketing strategies, because it demonstrates your concern for their well being while providing a familiar face for when they do need orthopaedic help down the road.
2. Develop Your Personality
When a potential patient is in need of physical therapy, they are most likely not interested in spending hours comparing similar credentials when what they are really interested in is whether or not they will feel comfortable in your office. Take some time to consider the personality of your practice. How can you show patients that you are more than a clinical expert; you are on their team, and will provide the encouragement or compassion necessary to help them achieve their rehabilitative goals.
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3. Promote Patient Success Stories
Sometimes, one of the best physical therapy marketing strategies is to let someone else do the work for you! In this case, ask patients to share their stories of recovery. Whether you film them telling the story or post a written review on your website, the personal touch that these testimonials add to your campaign is invaluable. To add an element of fun as you gather the stories, you may even consider doing a promotional drawing for those who participate!
For More Physical Therapy Marketing Strategies
Whether you try one or all of these marketing strategies, your physical therapy practice is sure to see new and strengthened connections as a result. The key, then, is to continue building on this momentum. So, for more physical therapy marketing strategies or help with your online campaign, contact Farotech today. For over a decade, we have been helping practices like yours make the important connections both you and your clients need.
