What does SEO have to do with the number of hits on your website, and how can you optimize it: Learn SEO tricks and more!
Now with the internet as people’s go-to for learning about practically any service, it’s crucial that you develop your dental practice’s online profile to ensure your success. People won’t be able to find you, let alone choose you, if you haven’t created an online presence for yourself: that is to say, success doesn’t just rely on your quality of service, it also depends on your ability to articulate that quality to the world.
But what are the components of successful dental marketing online that will bring you a higher and higher volume of traffic to your site? Like any project, this takes time. It’s important to start with a plan that will gradually build you to where you want to be, so that you have a clear sense of your goals and how you will get there. It can be helpful to call on marketing experts to help you carry out these strategies on behalf of your practice. Here’s three tips to get you thinking:
- Develop a Plan.
The first step you must take if you want to boost your practice’s traffic is to have a comprehensive plan for dental marketing online. Such a plan should include a list of your strategies (we recommend making a “mindmap”), and a timeline for when these will all occur.
- Develop a SEO-friendly strategy.
SEO, standing for search engine optimization, is a must for every marketing campaign. All this means is that you incorporate techniques that will make it more likely for your website to come up when searched by Google. We recommend that you come up with a list of keywords (or word combinations that people use in search engines) that are likely to be the kinds of things people will be searching if they want your practice.
For example, if you reside in the Philadelphia area and you’re a family dental office, you might use the keyword “family dental in Philadelphia” a number of times within the written text of your website. Then, when people search this keyword or something close to it, it becomes more likely that you’ll come up!
Here are a few of the benefits if you contract us to help you with SEO:
- Page SEO Cleanup: 35% of being found on the major search engines has to do with the functioning of your website, i.e. how fast it loads, how clean your code is, how efficient content management system is, etc. Since Google has had 3 major algorithm changes, we ensure that your site will comply with the current regulations and preferences.
- Back Linking: The remaining 65% of being found is associated with how connected your website is, i.e. Google rewards the websites that are most linked to, as they prove to be a vital resource in the industry. Thus, it is important for you to be part of a quality network. We research and locate highly ranked dentistry-related websites that will be willing to link back to your site so that your search rank improves. The best way to do this is simply to request them to backlink to your website.
Farotech works to research and find highly ranked industry related websites that are willing to link back to your site and specific pages on your website to improve your search rank. We plan to work within the network you already exist in and build bridges, relationships and connections so that your charities, media outlets that are talking about you, and any other websites that mention your name are giving you full credit for the connection they have with you. The best way for them to provide this is by agreeing to backlink to your site.
- Make Videos and Go Viral.
Videos can be an effective tool for dentists in marketing their services, especially as they are particularly applicable as a “how-to”. You can deliver quality, important information to your patients using real-time action in your office as material. Moreover, this is a chance as a dentist to tell them the best ways to carry out their own self-care.
For example, a myth-fact session might explain common (and mistaken) beliefs about dentistry or self-care, such as whether it’s recommended to gurgle fluoride, or what the true importance of flossing actually is. Such videos create a buzz about your company by building your reputation as an expert in the field. Not only that, but if it goes viral, you could have a lot more success than originally expected! The best part about videos is that they are a type of media that brings a lot more hits to your website. You’ll have to get a good video editor for this, of course, to make sure you’re producing the best quality.
Want more tips for dental marketing online? Dental marketing is a particular niche that Farotech specializes in, and we’d be happy to give you a consultation to help you on your way to the success you envision. You can call us today at 267.387.6620.