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If you’re wondering how to market for venture capital, you’re not alone. It seems like venture capital is like the hottest cheerleader at a varsity football game: everybody wants them.
Years ago, the internet was the spatial equivalent of Illinois, quiet waving fields of wheat stretching as far as the eye can see. Of course MySpace was Des Moines, dying before it began, with some really sketchy parts where nobody ever went. Now, the internet is like New York City: flashy and expensive in parts, odd (sorry, “eccentric”) in others. And, above all, very frequently visited.
Before posing the question of how to market for venture capital, it’s necessary to address the Why. Why do marketing?
There are two main reasons to market for venture capital.
Reason Number One: Limited partners are becoming more and more picky (and with good reason! Just check out Michael Carney’s blog for proof). Before $35 million dollars change hands, limited partners are going to want to do some background checks. And in the age of (sometimes too much) information, that’s becoming easier and easier, with the result that securing LPs is becoming harder and harder.
Reason Number Two: Entrepreneurs and start-ups have access to more information, as well. As the question of how to market venture capital is becoming more and more common, so is the stream of content going out from VCs to potential investors, start-ups, etc. Competition is crucial for survival in our suddenly content-soaked world.
The two reasons boil down to one: pre-emptive action. Both partners and start-ups alike have access to a slew of information about any possible venture capital firms. The competition is fierce, and it’s become necessary to advertise yourself.
How to Market for Venture Capital in 2 Easy Steps
- Content. Content. Content.
In our content world, a VC without content is the cheerleader who is still stuck in her awkward phase, complete with braces, out-of-control acne, and a haircut that could only be described as “self-administered.”
Content defines who you are. It’s the opportunity to open your heart to the world and show everyone what makes you different, trustworthy, invest worthy!
- Content. Content. Content?
See? It’s boring when something is repeated multiple times with no new elements. You need content that is new and original. Think captivating. Think The Super Bowl vs. the 11 o’clock news. You have to be the Super Bowl. You need to bring all of the glitz and glamour you’ve got and put it on display. Only then will you have created a lasting link with potential partners.
Content is about more than just advertising. The question itself–how to market venture capital–suggests a one-way flow of information. Content marketing is a one-way flow; however, it’s the building blocks of a two-way relationship. Potential investors and new start-ups get to know you through the content you provide them.
Unfortunately, creating original content that fits your vision and communicates your passion is a time-consuming task. Farotech is experienced in producing content, and understands the needs of venture capitalists in the digital era.
If you’re wondering how to market for venture capital, look no further. Contact Farotech today, and see how our bold content creation can bring in the capital to drive your business.