Think about the last time you ran across someone you’d met only once. As soon as you saw their face, that lightbulb of recognition probably lit up in your mind. I know this person! Perhaps a feeling of affinity or even trust accompanied that recognition; maybe you remembered a funny story they told or what they do for work. But when you want to say hi… you couldn’t remember their name.
The nearly ubiquitous familiarity of stories like this one speaks volumes about the value of images. A unique and powerful image–just like a face–can help us to remember the story or the key elements of a business. This is why logo design is such an important aspect of developing your corporate identity; you are creating a face for your business. So shouldn’t you take care when choosing a logo design company? At Farotech, we want to help you find the right logo design company for your business.
Logo Design & Your Corporate Identity
Your corporate identity is, essentially, the essence of your company, as represented by a unique and integrated visual system. It tells your story consistently and recognizably through the use of a variety of graphic elements. Is your business formal and professional? Fun and playful? Organic and natural? Your corporate identity should reflect this feature at every turn.
Your logo, then, should be a contained and consistent representation of this identity and the narrative that it carries. It should be a powerful image that still has the versatility to appear in a variety of mediums. Because of the extensive criteria a good logo should meet, it is imperative that you find a logo design company who can work with you.
What to Look For in a Logo Design Company
When trying to find the right logo design company for your business, there are a few key traits to look for.
- Understanding. When you are selecting someone to design the face of your business, it is important that they are willing to listen and seek to understand exactly what sort of an identity you want to communicate with that image.
- Budget & Professionalism. Obviously, you need to find a budget that will fit your company’s needs. However, within that budget, it is important to find a professional company for logo design; they will have the tools and experience to design something the the impact and usability you need.
- Schedule. Designing an effective will take a little time, including time necessary to make any requested revisions. Look for a company who can work efficiently and stay on the schedule you agree upon.
Farotech is the Philadelphia-based marketing company who can help you develop the logo you need and a branding package to match. For more information about our services, contact us today.