One of the most frustrating things in internet marketing is seeing a crowd of visitors coming to your site and leaving without moving forward in your sales cycle. In most cases, this can be fixed by simple lead conversion techniques. Lead conversion refers to the process a visitor goes through as they enter your sales cycle as a lead. It might seem impossible, but lead conversion can be a very effective tactic to generate new leads on your site.
Follow These 3 Lead Conversion Steps:
1. Plan Before You Implement
Lead conversion techniques can be effective only when they are well-planned. Create a specific workflow of how you will interact with visitors on your site. Offer them special content offers and then plan for how you will reach out to them after they submit their information. Make sure to think of the whole process before posting your system online.
2. Automate Your Response Emails
You want to make sure that your lead conversion system is efficiently reaching out to site visitors on a regular basis. Find a way to automate this process through an email marketing software service. Make sure your emails are not spammy. Address the emails from whoever will be responding to new leads and make it look like they personally sent each email. Add their photo and personal email. Additionally, make sure that the desired action asked of the visitor is clearly defined. If you want them to visit another page to see another offer or schedule a call, make sure that the link is large and bold in the center of the email.
3. Create Backburner Lists
Although lead conversion is successful over time, you will have a good amount of leads who will not move forward in the system as desired. For these leads, create backburner lists that you can use to notify them when new offers are published. Don’t ever delete these leads from this list unless they request to be removed. Although they might have not wanted to move forward immediately, they might be ready in six months. Be patient and let your system work to qualify them for a call.
In summary, lead conversion is a fairly simple process, but it must be thought through before it is implemented. A good lead conversion campaign is automated and allows for leads to be added to backburner lists for further development. Keep in mind that this is a process that takes some time, but if you put in the work, leads should start to appear from the visitors to your site.
