Well, this is the third and final blog post in my recent series on how to really improve site traffic in light of Google’s ever-changing rules and standards. I could probably write 10 more blogs dedicated to just this topic, but for now, let’s focus on another very important factor when considering how to improve site traffic and learning what kinds of strategies are truly effective for solid SEO.
Point #3 to Improve Site Traffic: On-Page Factors
Something happened about 2 years ago that really turned the search world on its head. Companies began to figure out that there were a number of things that you could do outside of your own webpage to increase your search engine rankings. What happened next essentially turned into an online gold rush! SEO companies were just building tons and tons of links and doing whatever necessary to push as much “link juice” to their clients’ websites. But then one day, these companies woke up to a terrible new reality. It was called the Google Penguin update. And now for the first time, companies lost their rankings for essentially over-optimizing their website (or even worse, they were penalized for linking with toxic links).
To Improve Site Traffic, Shift Your Focus
Now, despite the lesson that so many companies have learned, SEO companies still spend the large majority of their time doing link building and they don’t spend the crucial time to clean up their website’s on-page SEO. It is absolutely insane that this is a reality, but if I was to estimate, 90% of our potential clients have a website that itself is very poorly optimized. Optimized title tags, header tags, and metadata are not enough. Keywords must now be naturally incorporated into the quality content on your site pages in the appropriate way.
I hope you’ve enjoyed this little blog mini-series on developing a great SEO campaign. Remember from Monday’s blog – you have to remain flexible to adjust to the ever-changing rules of Google. On Tuesday we discussed the importance of identifying and going after long tail keywords. And, of course, today we explained why it’s also important to clean up your site’s on-page SEO factors.
If you’re looking for a company to take care of your SEO for you, look no further than our qualified SEO consultants right here at Farotech. We know this industry inside and out and we abide by the 3 guidelines listed above to offer you the very best in SEO management.