Creating a blog platform that you can consistently publish new content through is a great way to have your company’s main messages delivered to a wide audience. And while creating the platform for a blog is definitely a key step in using a blog as a successful tool, it is not the only step. Blogs need to have content added to them on a continual basis and in order for that content to make an impact, the blog must be properly promoted as well. This may sound like a lot of work (ask Farotech about our content management services!) and your may be wondering…
“How Do I Promote My Blog?”
Check out Our Best Tips Below:
1.) Use your website to promote your blog.
Be sure to add a general link to your blog pages on your website homepage. Adding links to specific blog articles under related menus can also be helpful. Use your website’s homepage and other popular pages as platforms for CTAs (Calls to Action) concerning your blog. A CTA could be anything from a piece of text to an image; the point of it is to provide a site visitor with an attention-grabbing reason to read your blog.
2.) Use email marketing to promote your blog.
Sending an email to leads and current customers with a link to the new blog content as well as an invitation to subscribe is a great way to get the word out about your blog’s existence. The email could also describe the type of content the blog will continue to produce. By using content from your blog in your lead nurturing emails, you can give potential clients an opportunity to actually interact with your company’s content. Be sure to include in these emails a CTA to subscribe to the blog and links to recent popular blog articles. You could also send a similar email to employees and friends. By getting the word out to more people, who also have their own networks of people, you increase the quantity of promoting.
3.) Use social media to promote your blog.
Every time an article is published on your blog it should be promoted through your relevant social media networks. These may include Facebook, Twitter, Linkedin, Google Plus, etc. You can also ask your employees (who should already be subscribed to your blog) to also use their social media outlets to promote the new content.
4.) Use thank you pages to promote your blog.
New leads should be taken to thank you pages after landing pages. Thank you pages can serve a variety of purposes. One of the ways you can make more use of your thank you pages is to use them as a platform for a CTA about your blog, to list relevant blog article links, to display an RSS feed of articles, or to share simply a basic link to subscribe to your blog.