Marketing. Are you doing it right?
When Donald Trump decided to run for president, his campaign strategist must have had a field day. After all, making the public forget the blunders and scandals that Trump had caused must have been a monumental job. And yet it seems that they’re succeeding. Despite the bizarreness of seeing Trump’s name leading the Republican pack, one has to admire his campaign plan. But why did it succeed? Trump’s campaign is succeeding because he has clear-cut campaign goals. He wants to be President. In order to become President, he has to conquer the Republicans and then buy out the rest. Alright, so it’s a bit oversimplified, but the core idea is on point.
If you want to attain your marketing campaign goals, you first have to identify your goal.
A marketing strategist can help you clarify a realistic, specific goal. Do you want to bring in new clients, take over market shares, or lower your bottom line? Marketing is a crucial part of meeting any of these set campaign goals.
Once you’ve calculated the number of new customers you’re looking to bring in, you should get an estimation of leads that become customers, thereby giving you the number of leads your campaign needs to generate. There’s a great formula that you can find here.
The Most Effective Way to Meet Marketing Campaign Goals
Three words: Search Engine Optimization. The stats are clear on this one. 61% of global internet users research products online (Interconnected World: Shopping and Personal Finance, 2012). However, the average click-through rate for paid advertisements was only 2%. In fact, 60% of all organic clicks go to the organic top 3 search results.
So, paid advertising is not the most effective way to get leads. The best way to get clicks and meet your marketing campaign goals is to get to the top of the search results. Search engine optimization (SEO) is the concept of creating keyword-strategic content. When search engines scan your website, the existing contents’ keywords will match the search terms and voila! Your website is now one of the organic top 3 search results. That gives your website and your business access to roughly 20% of all leads.
One other benefit of using SEO to achieve your marketing campaign goals is that they have a 14.6% close rate, unlike outbound leads, which only have a 1.7% close rate (Search Engine Journal). You can also tether your keywords to a place. Making your SEOs location-specific is a huge advantage, since 50% of all mobile searches are searching for location-specific resources, and 61% of those searches result in a purchase.
If you know your goal, and you know how to get there, the only step left is to find a company who specializes in SEO marketing impressions. Farotech is a leading Philadelphia SEO company that can help you achieve all of your marketing campaign objectives. Contact Farotech today to get more information about how you can make a marketing campaign goal become a reality.