Sometimes it feels like everywhere I turn, there’s an SEO agency that claims “guaranteed to get you on the first page of Google.” Well that certain sounds appealing in almost every way and most businesses will jump at the opportunity to be ranked so well. Why? Well, navigating the World Wide Web can be overwhelming and very confusing! But consider how many people go online or use search engines for “do, know and go” type-searches, it is imperative for businesses to put their best foot forward when it comes to SEO.
Did you know?…Americans alone conduct a staggering 20.3 billion searches in 30 days!
Most search engine marketing companies (SEM) will start with the basics: blogging and social media. I am offering some insight in these two important, but simple, efforts to get major return for your investment and essentially grow your business. Soon you will find a wide-array of opportunities – similar to blogging and social media- that can drive you more traffic, leads and sales to your website.
How a Search Engine Marketing Company Can Use Blogging
Most businesses have a website, which is a great start and whether you realize this or not, you are already using one of the most important tools for connecting with customers. Starting a blog, regardless of the content material, will build trust, increases chances of business and nearly guarantee recurring clients.
Use your blog to post specials, events and special opportunities for your clients to save on your product. For example, if you own a flower business and want to post helpful blog topics, consider writing about something that your customers would really benefit from – for example, pruning and maintenance for your gardens. Potential customers will find this information and it will lead them to your business. TIP: post a few times a week, if not daily.
How a Search Engine Marketing Company Can Use Social Media
Before you dismiss social media as something only teenagers use, listen to these stats:
- 57% of businesses say social media is beneficial to their business.
- If that isn’t enough, companies that use Twitter average 2x more leads per month than those who do not.
Also, social media helps your organic search presence. Social sharing is similar. The more people love content, the more Google will want to return those results in search engine results pages or SERP’s.
These sites (Facebook, Twitter, LinkedIn) are meant to be more informal and give you the chance to express your company’s mission or personality. The idea is to offer your customers a reliable source of information so they realize your sources are are valuable and reliable. Social media activity should be simple, quick and informative! TIP: join online forums that discuss topics related to your services or industry.