The homepage for your site is most likely the most visited page on your website. A good homepage should be like a grand entrance hall that will guide site visitors through the rest of the pages of your site. Unfortunately, many SEO strategies lose sight of this as they turn the homepage into a back door that Google crawlers can easily and comfortably access. In order to practice good home page optimization, it is wise to consider both approaches at the same time. By following these quick and simple tips, you should be able to make your homepage the grand entrance that will invite your visitors further into your site and the backdoor that Google can conveniently access:
Our Top Home Page Optimization Tips
1. Don’t Target Multiple Keywords
A lot of people think that since the homepage is the most visited page on a site, it should have a plethora of keywords pointing to it. This is simply not true. When looking to practice good home page optimization, target the most significant keyword to your business or your business name. Develop other pages targeting other keywords that won’t distract Google or site visitors. Keep your homepage content free of keyword stuffing. Let the page have enough to entice visitors without distracting them.
2. Include a Clear Navigation
Clear links to the other pages on your site will help both visitors to your site and Google crawlers find exactly what they are looking for. Include links to significant pages in your Navigation bar. Additionally, include a link to a sitemap page on your homepage so that visitors and crawlers will have access to your entire site. Be sure to include every page you want to be found in this sitemap. Make sure it is clearly organized and legible.
3. Make Your Page Legible
A homepage is like a first impression. If your page is cluttered with pictures and content, people will associate it with messiness. Nobody wants to stay at a messy house. Additionally, be sure that your homepage is up to date and looks like it was designed this millenium. People want to see active, vibrant, and modern sites when surfing the web. A clearly written and cleanly designed site also helps Google crawlers find pages more quickly. If you need help updating your site content or layout, look for an SEO firm with a web development division who can help you get your site up to par.
Home page optimization is crucial if you want both Google and your site visitors to have a good impression. By making the most of these simple tips, you can be sure that both give you their seal of approval!