Know the power of proper keyword research to transform your content marketing.
How do you cultivate your online presence? What do you do to make sure you’re staying ahead of the curve?
The simple truth about developing your website is that nothing will help your online presence quite like developing an effective content marketing strategy, and investing in the most up-to-date tools for cultivating excellent content.
A fruitful marketing strategy holds keywords and keyword research paramount, so if you’re on the hunt for the top 10 keyword research tools, you’re not alone!
Worried about ruining a good thing? We understand. It’s important to have your own routine and style of marketing. After all, it probably means you’re comfortable with your brand, and have gotten to know your market and your customers well. Here at Farotech, we’ve noticed one small issue when it comes to an established, reliable marketing strategy: if your strategy doesn’t evolve and improve, you’re going to fall behind. Simple as that.
5 Ways to Harness the Top 10 Keyword Research Tools for Your Marketing Strategy
At the heart of an effective content marketing strategy is proper keyword research. There’s no alternative when it comes to creating compelling content, and the keywords you choose will make or break your strategy. Let’s take a closer look at a few ways to employ the best keyword research tools and strategies for your marketing campaign.
- Do some keyword research tool window-shopping
Often, keyword research is easy enough to do on your own, and there are a number of quality tools out there to use. We recommend taking the time to look at the various tools out there to find one that fits your marketing strategy.
- Know what keywords your buyers already use
In your research, you’re going to discover that your buyers and your leads are already using certain keywords. Those keywords aren’t “taken,” necessarily, and you can still take advantage of them even if they’re already popular keywords.
- Tailor keywords to be specific to your company
It’s old news that keywords should be as specific as possible. If your NY-based fine woodworking company uses keywords like “fine woodworker,” your rankings are going to suffer. Using “fine woodworker near NY,” however, makes the keyword work specifically for your region.
We can take it a step further, and work keywords even more by changing a word or two, or swapping plurals, with the goal of making the keyword work uniquely for your company.
- Create the content
Keyword research is where your creativity starts growing, and content is where it blooms! When you perfect your keywords, you’ll be able to create excellent content that educates your readers and makes your brand shine.
- Don’t go it alone
Many aspects of a content marketing strategy can be accomplished perfectly well on your own, but an entire world of opportunity awaits you when you enlist a capable marketing firm. Farotech can support you in your campaign, giving you access to many of the top 10 keyword research tools, website analytics, and expert marketing advice.
Let us work with you to craft the perfect marketing strategy for your business, and get you on the right path toward building the company you’ve dreamed of.