Developing a content marketing strategy takes time, strategy and a lot of sweat. That is why it is essential to start off your campaigns on the right foot.
Let’s face it, sales and marketing aren’t always easy. And while we understand that there is no better system to generate leads and nurture leads into clients than inbound marketing, we know that those first few months can be painful. The good news, though, is that they don’t have to be. In the video above we walk through how to get those initial leads and sales right out of the gate.
The interview is 59 minutes long, so we created this table of contents so you can circle back to the parts that best apply to your own campaign right now.
Here is a breakdown of what we covered:
9:50 How to get quick wins in 30-60-90 days
10:20 Testing offers via email
19.55 Quick wins for leads
27.50 Understanding the customer
30:00 Teach the client to nurture leads
32.05 Understanding the sales process
35.10 Setting expectations with the client
38:00 Adwords case study
41.20 High quality leads and managing “bad leads”
43.30 What a lead is worth
46.50 SEO strategies in changing times
If you have any questions about anything that was discussed in this interview please contact us at firstname.lastname@example.org.