As a chiropractor, your goal is to help patients live and feel better; however, in order to provide the diagnosis, treatment and prevention of disorders of the neuromusculoskeletal system that many individuals need you first need to establish the doctor-patient relationship. Many chiropractors like you are asking how to get more patients, chiropractic services that they really need! At Farotech, we believe the answer to this dilemma is simple. Establish a medical marketing campaign customized for your practice with Inbound Marketing, SEO and usability strategies.
How to set up an inbound marketing campaign for your Chiropractic Practice
As a chiropractor, you are going to continue wondering “how do I get more patients” and help the individuals get the services they need! In the past, cold calls or printed advertisements may have seemed like the best option, but there is no guarantee that you will actually connect with the right patients, at the right time.
The best option to find potential patients in your area is to set up an inbound marketing campaign. This approach allows potential clients with questions or concerns about chiropractic matters to find your practice every time they search online. Whether they ask questions about a local practice or about back pain, the right content on your website can help turn these inquiries into great leads for your practice.
Testimonials, helpful directions or maps, photos of your practice and easy-to-use “make an appointment” methods are crucial in determining your success with generating visitors and converting leads using your website.
How to Optimize Your Site
Search Engine Optimization (SEO) is one of the best ways to increase the visibility of your website in online search engines. By strategically using the keywords and phrases that your potential clients are searching within the content of your website, you can secure a higher ranking in the search algorithm. Offering the top response on any question or inquiry relevant to your practice is an invaluable part of any marketing strategy.
An additional aspect of optimizing your site is using local optimization strategies. This can be completed using Google Local (and sometimes Google+) with a local listing. Typically, patients searching online for a new chiropractor want three things: 1.) is the practice nearby? 2.) does the practice have great testimonials? and 3.) can I see pictures of the practice? These all can be accomplished optimizing your local profile either thru Google or Yahoo!
In addition to creating this initial connection online, you need to be able to turn these visitors into leads and eventually into loyal clients. The organization and “readability” of your website can make all the difference here. Is it easy to navigate? Is there a place for visitors to let you know what you need? How to Get Started
If you have further questions about how to get more chiropractic patients, contact Farotech today. This Pennsylvania based SEO company specializes in medical marketing and knows what it takes to maximize your practice today!
