How To Write A Great Blog

With over 2 million blog posts written and published every day, it is important to create and structure your blog to stand out, be different, and most importantly, be valuable. Even if you don’t have a degree in English, you can still learn how to write a great blog. If you have been wondering or researching how to write a great blog, we have some tips and advice for you as you continue on your blogging adventure.

Find Your True North

You will want to decide on your direction for each post. Why are you writing this blog post? What valuable info will this blog post give your reader? The goal is to bring value and information to your reader in a fresh and compelling way. So what is your true north? This will guide the rest of your writing process and keep you on track. In academic terms, this could be called your thesis statement. It is the foundation for the rest of the words you are going to compose. Once you have decided on your foundation, create your angle. What is new or different about your take on this topic or issue? Is it relevant? More on that in the next point.

The goal is to bring value and information to your reader in a fresh and compelling way.

Find Your Audience

Once you have determined your compass, find your audience. You can’t write a blog post to appeal to everyone. Don’t put unnecessary pressure on yourself to craft it perfectly to appeal to a broad audience. Be selective. Narrow your focus by asking yourself a few questions:

Who is this relevant for?
How do they like to talk/communicate?
What information or language are they already familiar with?
What is something new they can learn from you?

The more familiar you are with your audience and how they think, the more engaging you will be able to be through your writing. It’s better to write to someone “in the family” than someone who is just an acquaintance to you. The personal connection will be much stronger.

Find Your Structure

It’s time to revisit school and write up an old-fashioned outline. Way too many bloggers skip this step. This is one of the most overlooked and underused ways to immediately improve your writing. Make it as detailed as you need. Don’t forget to include:

Introduction
Thesis statement (your compass)
Main paragraphs
Flowing transitions
Conclusion

Then comes the hardest part: you have to actually stick to your outline. Resist the temptation for tangents, rabbit trails, and too many subpoints. Keep it clean and simple. If your structure becomes really detailed, make your transitions crystal clear so your readers can follow you.