Consider how simple changes to your website and structure can improve your ecommerce web development, converting into more leads and sales for you.
3 Tips for Successful Ecommerce Web Development
Ecommerce web development has become increasingly important in business. Whether you’re an online business, a store, or some kind of practice or service provider with your feet on the ground, having a few pointers on how to do ecommerce web development well can bring you from so-so results to having the kind of customer base you’ve always wanted. It’s all about following the basic principles.
URL Structures should be SEO-friendly!
Long gone are the days when URLs had to have a long series of random numbers to denote the web page. Though you’re still seeing this on Amazon, you’ll note a different story when it comes to other business pages–that is, if they’re doing it right.
URLs can make your website more friendly and accessible to search engines, and memorable to the user. Try to include your keywords–such as branding, product features, or anything else that sets your web article apart, in your URL. Example: red_tennis_shoes.html.
Simplify the process to SIGN UP
The best way to convert potentials into buyers is to hook them into your business’ log in and email blasts. You’ve seen the ease of sign-ins from businesses such as Amazon and Facebook–the littlest amount of information possible to increase conversion rates and build user bases. That leads to more sales and revenue for you. Consider looking at the details of interface optimization–using checkboxes or forms can improve customer participation.
Outsource Development
One way to learn many more things about ecommerce web development is to get it straight from the professionals. There are many freelance writers, web designers, etc who can help you take your business off the ground, without your having to pay the additional costs of an employee. Outsourcing part of your team is a good option especially if you don’t have employees who are highly knowledgeable in these areas.
Farotech is an SEO company servicing businesses from a variety of industries in ecommerce web development. We’re built of a team of professionals who work together to bring you the most user-friendly and attractive marketing platform. Contact us today at 267.387.6620 or browse to find out more information here at www.farotech.com.
