Your positioning strategy should be made up of three key points or focuses. These are:
Defining Your Positioning Strategy
To understand what positioning strategy will work the best for your company, especially when it comes to effective marketing, you will need to be able to thoroughly answer these basic core questions as they relate to your business and your buyer personas. What does your company provide? Who do you provide it for? How do you provide it? Understanding the answers to these core questions yourself as well as being able to describe them to anyone who may be interested (ultimately potential clients) is vital.
The first steps in developing an effective positioning strategy simply consist of some corporate brainstorming. As a company owner or manager, you should have a clear understanding of your company’s core purpose and principles. If you feel that you are not even sure about these core foundations of your company, get to the drawing table. You won’t be able to move forward if you have no clear motivation, goals, plans or strategies.
Once the initial brainstorming has begun, you and your team (this team should be made up of members from across company departments, but should include at least a few members from marketing) should begin developing some concrete answers to more specific questions like:
How can we focus on what we are good at?
How will we ensure that we continue to target our buyer personas and not the entirety of the market?
Are we concerned with standing out and being creative or just being the best?
Working it Out
Once you have defined and developed your positioning strategy based on some of the questions mentioned above, you can move on to implementing it. This will play itself out over a range of topics and daily operations in your company. After more thoroughly examining what it is that your company stands for and is passionate about, you may discover that in order to make your goals a reality you need to hire a few more staff members or perhaps you will realize you do not need as many staff members as you currently have.
A look into the systems you are currently utilizing may also prompt some other necessary changes. Perhaps you have not equipped yourself with the proper software or management procedures to succeed.
Understanding how to advertise your company will become much more clear. Partnering with a company like Farotech, will enhance your marketing strategies and allow your new found message to be spread to potential clients on a larger scale and with proven methods.