Two negatives make a positive…lots of new clients!
The best strategy for putting out Dentistry CTAs is the same one every teacher knows: the negative message is the one that gets across.
Of course most teachers start out bright-eyed and bushy-tailed. “I’m going to do things differently! I’m going to change so many lives! I’m going to teach all the things! I’m going to only give positive reinforcements! Rainbows! Butterflies! I’ll create perfect, smart, beautiful children whose parents will come worship at my feet, thanking me for how I turned their child away from drugs, prostitution, and all those other present dangers…”
They try to motivate their students through adorable incentives and tantalizing opportunities. “If you do your homework tonight, Bernard-Elvis, you can have a gummy-worm tomorrow!” But tonight comes, and Bernard-Elvis is more interested in spending twenty more minutes rolling around in the mud, climbing trees and scraping knees, than he is in one small future gummy-worm.
However, when the teacher puts gummy-worms in a cup for each student, and then warns them that “If you don’t do your homework, you’ll lose your gummy-worms,” (accompanied with the appropriate teacherly warning scowl), Bernard-Elvis does his homework out of fear of losing his gummy-worms.
In an ideal world, positive reinforcement and positive advertising would be the only kind. All moths would be butterflies and rainbows would appear with no need for rain.
In our world, however, people are motivated by fear: fear of losing their stuff, fear of being judged, fear of failure.
How to Create Effective Dentistry CTAs
First you need a benefit attached to all Dentistry CTAs: ‘Get White Teeth in Under 3 Weeks’ or ‘Reduced-Cost Dental Implants.’
Then, SmartBox Web Marketing suggests you flip that around with a negative spin: ‘Get White Teeth in Under 3 Weeks, Only 20 Spots Left!’ or ‘Reduced-Cost Dental Implants Available Only ‘Til the End of the Month!’
Add on a “Don’t lose out on your chance” or other similar pitch, and watch the business flow in.
The key to an effective Dentistry CTA really is negative wording. If your potential client feels that if they don’t call now they’re going to lose something that (in theory) belongs to them, they have the motivation necessary to make the decision and contact you immediately.
One caveat is that any negative offer needs to be followed through on. If the teacher forgets to take away the gummy worms from the children who didn’t do their homework, no one will work for that incentive. In much the same way, if you say that you have twenty spots remaining, and this continues for months on end, that communicates to potential clients that A) you’re untrustworthy or B) it takes you six months to fill up twenty spots. Neither case is helpful.
If creating a great Dentistry CTA seems like a daunting task, full of lurking variables, contact the experts in marketing and content creation: Farotech. Farotech is a leading SEO company that specializes in marketing. Our team of stellar, creative writers churn out unique content daily that will give your Dentistry CTAs the boost they need to bring in new clients.
