Farotech helps you reach more patients on a budget with these five low-cost, high-impact marketing ideas.
Like many dental practices today, you are probably looking for ways to expand your practice and reach more patients. Of course, this may seem like a challenge on a limited budget. So many dental marketing ideas available today seem to be expensive investments with a limited return. However, at Farotech, we don’t think that you need to break the bank to see results. So, we’ve compiled a list of five of our favorite, low-cost high-impact dental marketing ideas.
1. Foster A Warm Environment. One of the number one things that patients look for as they search for the right dentist is a warm, friendly environment. Because a visit to the dentist is often nerve-wracking for individuals, creating friendly relationships and a relaxing environment can go a long way. Not only does this become obvious to new patients looking for a practice, but it also builds a stronger connection with your current patients, making them more likely to recommend you to friends and family.
2. Ask For Referrals. Of course, even if you have the friendliest doctors and staff in the world, you still need to ask for referrals. Your patients would probably be delighted to put in a good word about your practice, but may not think of it right away or even know the best medium to use. Talk with your current patients and ask them if they would be willing to write a review or refer their friends.
3. Check Out Your Reviews. You may have reviews of your practice already out there on the world wide web… and it is important that you know what people are saying! Search for reviews of your practice and see what patients are saying. If reviews are positive, that’s awesome! Log in and thank patients for their feedback. If you find negative reviews, think about what you can do to address the problems and then let that reviewer know what you are doing to respond to their concern.
4. Stay in Touch. This idea really goes back to the concept of a warm environment. You can continue to foster the relationship you have with your patients with positive communication outside the office. If the only thing they ever hear from you is an appointment confirmation, you may come across as cold and clinical. Think about sending out a birthday card or email to regular patients, and following up with a phone call after visits to make sure they’re still feeling alright.
5. Localize Your Online Strategy. Finally, to keep up with the modern market, you are probably already doing some online marketing. Make sure you’re getting the most for your money by localizing your strategy and focusing on geographical keywords that will directly connect you to potential patients in your area.
What do you think about these dental marketing ideas? Let us know what you think, or about other strategies that you have tried, in the questions and comments section below.
Dental Marketing Ideas | Dental Marketing Idea