Perhaps you created a dental implant marketing blog for your practice with gusto and enthusiasm, having read all about the benefits of inbound marketing. But, as the weeks and months have gone on, have you found that energy waning? Has the time between posts begun stretching from week to week, leaving you unsure what to say next? This uncertainty is a completely understandable challenge when it comes to the prospect of maintaining a marketing blog, but it need not be the end of your campaign! With these five writing strategies, you jumpstart each individual blog post, while maintaining momentum for the long run.
Have an Out-of-Body Experience
Your blog, simply put, is not for you. It is for your clients, both current and potential. This is the very heart of inbound marketing; it is your job to anticipate client needs and then meet them through the information you share. The best way to do this is to spend some time getting to know your target market.
- What services do they have questions about?
- Are they looking for dental implants in a particular geographical area?
- What alternative solutions might they be considering that you could assess?
Once you have a better understanding of your potential clients, you can anticipate the key phrases and questions they might be researching and then focus your blog accordingly.
Begin with the End
When it comes to writing each particular dental implant marketing blog article, it is important to have a clear, narrow focus, so start with the end in mind. What question are you trying to answer? What concern about dental implants are you trying to alleviate? Knowing your big finish from the get go helps keep your individual post from rambling around, ensuring it has a more powerful impact. Additionally, by narrowing your focus for example, by addressing just one concern about implants at a time, you get open up more potential material for later posts. Instead of describing the whole procedure vaguely in one post, why not start an ongoing series and explain each step with more thorough description.
Focus on the First Impression
First impressions can be even more important online than they are in day-to-day life. After all, potential clients have a worldwide web of options, all of which are only a click away; if you don’t grab their attention immediately, you’re bound to lose them. Try one of these ideas for an attention grabbing lead that’s sure to intrigue your readers:
- Ask a provocative question
- Offer an astonishing fact or statistic
- Share an inspiring or funny quotation
- Tell a personal, and relevant, story
Keep It Simple For Your Dental Implant Marketing Blog
Once you’ve got their attention with a catchy lead, it’s important to maintain it throughout the whole dental implant marketing blog article. First and foremost, this means that you should break your writing up into short, accessible paragraphs; these are far more inviting than a massive wall of text! To that end, lists are actually a great asset, as they help to break down information into even easier bits.
In addition to accessible formatting, you want to ensure that the language you use helps to promote client understanding. For your blog, this means both avoiding technical jargon that will alienate any reader who isn’t already a dental surgeon! When you think your post is finished, make sure that you give it a good proofread for both jargon and typos.
Put Yourself Out There
Writing and posting a new blog article is a great way to start, but it’s only the first step. As soon as you’ve posted something new, you want it to be on everyone’s radar, rather than lurking in the shadows, waiting to be noticed. Many blogs offer an option to automatically post updates to your other social media accounts, which can be a great help!
If you are still looking for other ways to kickstart your dental implant marketing blog and get noticed, team up with a specialist. Farotech is a Philadelphia-based search engine optimization company whose team can help you not only with blogging, but also with other aspects of your inbound marketing campaign.