Learn about how newsletters can impact your content promotion.
Do you feel like you are creating great content, but it just isn’t getting the attention it deserves? You a probably wondering what type of content promotion strategy you should utilize to help improve your content views. While newsletters might not seem like one of the new or flashy content promotion tools you are looking for to get things rolling, we are here to tell you that newsletters are crucial for content promotion and why you need to make them a central part of your content promotion strategy.
4 Ways Newsletters are Crucial to Your Content Promotion Strategy
Newsletters require minimal time and effort compared to the significant results they can produce when done well. As you consider what content promotion strategies will best aid your business, seriously consider investing in newsletters, and here is why.
- Newsletters provide a direct connection to customers.
Customers appreciate a direct connection to the brands that they like. Through newsletters you can keep customers informed and up to date on your product or services by providing them with content that is relevant and interesting to them.
Marketing is about Relationships.
Create more relationships with newsletters.
The most incredible thing about this direct connection, is that the time and effort of a single connection can be multiplied by hundreds (or even thousands), making it an extremely effective means of promotion.
- Newsletters allow you to maintain relevancy with your customers.
Regular newsletters keep your name, brand, and business in front of the eyes of customers and relevant in their minds.
Your customers might not need your product or service now, but regular updates keep your company relevant to the customer, so when they do need your product, you are the first place they turn.
- Newsletters increase website traffic.
Email is the biggest form of information distribution.
According to data collected by Hubspot, a significant percentage increase in email open rates can be seen with an increase of monthly newsletters up to 16-30 per month. At 1-2 newsletters a month the open rate was 29% and at 16-30 a month it was at 32% while anything over 30 per month saw a steep decline.
- Newsletters promote YOUR content.
Email newsletters provide a huge opportunity for content promotion by creating a cycle of content visits and shares.
Your content is owned media.
Newsletters promote and push traffic, this traffic to quality publications results in social media sharing. Social media sharing in turn results in a second wave of visits to the website and finally this second wave of visits results in a second sharing phase!
It’s a cycle.
As you can see, there are numerous ways that newsletters are crucial to your content promotion strategy. If you need further information on how to improve your content promotion strategy or other aspect of your online marketing, then contact the marketing experts at Farotech by calling 267-387-6620 or email us to discuss a promotion strategy that fits your needs.