How can You Incorporate Strategies to Produce Your Own Awesome Content?
Play·book (plāˌbo͝ok/) – a book containing a sports team’s strategies and plays, especially in football.
Content Marketing Playbook – your guide to producing page-popping, money making, crazy viral content.
There’s a reason why playbooks are successful – hence the definition term “strategies.” Whether a playbook is designed for offense, defense or with silver linings in mind, there is always a goal to work toward. With that in mind, we’re handing you the Farotech Content Marketing Playbook. Please use these strategies responsibly.
Farotech’s Content Marketing Playbook:
Blast into Creativity – In content, quantity isn’t enough, if it doesn’t incorporate creative elements. This is especially true in the business realm. Experts concur that creativity in the format, topics – even wording of content – needs to be spectacular to be successful. It’s not enough to toss in a keyword here and there. Your audience is intelligent. They want more than SEO; they want substance.
Draw Upon Current Events and Statistics – Readers respond to numbers. The Bureau of Labor Statistics has an entire web page devoted to reputable statistical sites ranging from the Bureau of Economic Analysis and Economic Research Service to International Statistical sites. Make connections with your readers by keeping content timely, relevant, and up-to-date.
Pitch Ideas to Your Audience – Social media and our technology-driven society has led to a more interactive marketing process. Consumers appreciate and expect to be asked their opinion. At the very least, your target audience can provide you with insight on aspects of your industry and business that might have been previously overlooked or underexplored.
Counter Boredom with Visuals – Experts unanimously agree that this is one of the most monumental trends for 2017 content marketing. YouTube’s “Live,” Upstream, Livestream and other live-video conduits become progressively more utilized within content, as will traditional edited videos.
Sweep Text-Only Content – if you can glean one thing from perusing our content marketing playbook, let it be that content and competition are synonymous moving forward. Static text, not accompanied with visuals – animation, video, photography, memes, infographics is going extinct like the dinosaurs did. Short attention spans require more visual stimulation.
Veer From Pricey Paper – Content marketing through print media is about as obsolete as text-only content and the Tyrannosaurus Rex. Social media sales in 2015 equalled 9.4 billion dollars in the United States alone. Online content marketing is here to stay!
How can You Incorporate Running Plays to Produce Your Own Awesome Content?
There you have it – 6 plays to run in 2017. Remember: originality, and creativity will not only propel you toward your content marketing goals, but will also increase your profitability and prominence. Beyond that, the very survival of your marketing campaign depends on your ability to master these strategies.
Now, even the best playbooks benefit from having an expert coach (or two) on the sidelines. Farotech would love to help you navigate the content game. Contact us today: together we can craft the perfect content marketing playbook to meet all your business goals.