Next Billboard: What You Need to be Successful at Content Marketing
Have you ever seen a movie where a character is fortunate enough to come upon a literal personal-billboard message directing him/her to the next best thing to pursue in life? How often have business owners wished for such a fortuitous encounter? A big-fat billboard with blinking lights to direct us to the next best business decision.
Consider this blog your billboard. Or at least a sizeable road sign or poster to cue you in on a pathway of digital content marketing that will be your next best ROI. The size 1,000 font on your billboard reads Next Stop: The Importance of Content Marketing.
10 Reasons You Should Learn About the Importance of Content Marketing
For a number of years, marketing was closely linked to a form of advertising we refer to as “interruption marketing.” In layman’s terms, this form of marketing involved a message going out into the ether that the business or company hoped target audiences would miraculously stumble upon. If we revisit our earlier analogy, it would be like putting a business card in someone’s windshield rather than placing a billboard in front of him.
Here’s what you need to know about the importance of content marketing, and how to keep up with online users who have more availability and access to content, and are smarter about how to find what they’re looking for than ever before:
- By the year 2020, it’s estimated that there will be 500% more online content than there was in 2015.
- The statistic above helps explains this one: 69% of current marketing strategies include creating significantly more content than even a year ago. (1)
- Content marketing success has to do with creating the most compelling, engaging and cost-effective strategy possible.
- Much to do with #3 is connected to knowing and understanding your buyer persona.
- Once you really know your target audience, how their decision-making and purchasing patterns work, it’s imperative to get the right message to them at precisely the right time.
- To reiterate the significance of knowing your buyer: 54% of consumers prefer that content is relevant and specifically targeted to them – if not, they are comfortable walking away. (2)
- These are the surefire methods of content marketing done correctly: social media, SEO and lead nurturing platforms.
- A minimum of six hours of social media marketing per week has been shown to boost lead generation benefits by 66%. (3)
- Native advertising, pay-per-click and social advertising should be implemented into a database to be continually updated and utilized for drip marketing – ensuring your brand is ALWAYS in front of our audience.
- Up to 61% of B2B digital marketers have expressed that lead generation can be severely impeded from not having the appropriate staff, time and funding to fully accomplishing the task. (4)
Next Billboard: What You Need to be Successful at Content Marketing
Now you’ve absorbed the monumental task that awaits to: that to satisfy the requirements and understand the importance of content marketing, content must be individually-tailored to specific buyer personas, social media must continuously transmit appropriate and relevant marketing messaging and above all, all this must be delivered to your target audience at the very moment they see that blinking billboard.
If all this feels like a tall order, you’re not alone – just refer back to #10 on the list. That’s where Farotech comes in. Content marketing is our speciality, as is helping you to focus on other ways you can boost your business. Please reach out to us today at 267-387-6620. We’d love to get you started on your end-to-end digital content marketing strategy.
