Keep these 4 tips in mind to ensure that you reach your marketing goals this year.
Now more than ever, content development is a leading strategy for successful marketing. The companies that rise to the top this year will be the ones that understand the value of content development, and use it well according to changing methods. When you invest heavily in content development, you will have good returns. But how? Here we offer 4 tips for content development that will engage your audiences and improve your overall marketing strategy.
- Leverage Testing. 2015 will be the year where everyone tests the efficacy of their content. Don’t be left behind. Dividing all marketing into A/B and using online testing materials such as those offered by Google can help you to determine which material is attracting—and keeping—the attention of your targeted audiences. You can watch not just how many times your pages have been visited, but also how long people stay on a given page, as well as many other web statistics relating to your content.
- Visual Content makes a difference. Our visual world requires visual content, and it’s never been more true that pictures say more than a thousand words. But now, words and pictures can be integrated in engaging ways: think infographics, videos, and other imagery. Recent statistics show that 94% of content containing a visual gets more views than solely text-content marketing does.
- Repurpose Content. Unless you have a huge team of writers, it can be difficult to continue creating completely new content for every new piece of marketing you put out there. The best way to handle this is to repurpose your content, i.e.: use information from your blogs for your twitters, create blog series based on a superblog, etc.
- Curation over promotion. Customers are increasingly interested in thought leadership over promotional content. Don’t force-feed the sales copy if your audience is looking for valuable information! Develop yourself into a thought leader that regularly provides relevant and quality content. Learn to curate information from across the web to develop high-quality blogs and other posts.
Content development can be a challenging area for marketers because of its demand for creativity and analytical ability, but current marketing trends are showing that it reaps rewards for those that invest.
If you would rather find a marketing company that can do these tasks for you, please contact us at Farotech. We’re a Philadelphia marketing company committed to staying at the top of our field, using cutting-edge technologies and a great team of content writers. We are happy to answer any questions you may have. Please contact us at 267.387.6620 for details.
content development | development content