Having a strong presence on social media sites is an important piece of any company’s overall online marketing strategy. Keeping up with various accounts and being sure they are gaining the most possible attention can be difficult and overwhelming, especially when this concept is something new for a business owner. Traditional business owners are often still resistant to this relatively new world of social engagement, but when you look at the trends, it’s clear that NOT taking advantage of Facebook, Twitter, Google+ and the other major social networks would be a huge mistake.
Facebook is one of the largest social media platforms on the web and can be a wonderful tool for companies to utilize in gaining potential customers’ attention. In order for your company’s Facebook page to be the type of tool that actually works for you, there are several things you should be aware of and implement as soon as possible. The great news is that most necessary changes are easy, fast and fit into companies’ budgets! To get the most out of your company Facebook page, you should consider consulting a professional web development company, like Farotech. For now, here are some helpful hints to get you started!
1) Apply Appropriate and Attention-Grabbing Photos
One of the newer applications for photos on Facebook is in the form of the “cover photo” and accompanying “thumbnails.” These pictures are one of the first things that any person will see when he/she pulls up your company Facebook page. For this reason, it is vital that these photos not only grab a potential customer’s attention, but do so for all the right reasons. Having random pictures of just general graphics at the top of your page doesn’t make sense to customers and doesn’t help build your brand. Choose photos (or have graphics specifically designed) that reflect your brand and carry a positive and powerful message for viewers. These pictures can be a great way to make viewers immediately aware of what your company does, sells and is all about. Be sure that the overall feel of these cover pictures fits with the rest of your branding and enhances the overall look and feel of the page rather than distracts from it.
2) Change your Company Facebook Page URL to Fit your Company
When it comes to a well integrated marketing campaign, URLs are extremely important little pieces of information to customize. For Facebook, your URL can only be changed once your page accumulates 25 or more “fans.” As soon as you reach this, take a moment to change your page’s URL so that when your company name is searched for in search engines, your Facebook page will pop right to the top of the list of search results! Changing the URL for your page is easy; simply do the following:
- Find the “Page Settings” on your homepage and choose “Edit Page.”
- Then choose “Update Public Info” and “Basic Information” located in the left column.
- Find the “Username” tab and click the “Change Username” option.
- Once you’ve typed in your desired customized URL, be sure to hit “Check Availability” to make sure no one else is using that URL. If it is available, you will see a box notifying you of the change that will be made and you can simply hit “Confirm” at the bottom of that box to finish the process!
3) Get More “Likes”
An easy way to make people aware of your company Facebook page and to increase its legitimacy is to ask people to “like” your page. You can do this through all of your marketing materials. You can also spread the word to employees, co workers, family and friends to increase the amount of “likes” your page receives. Once your social media pages are set up and regularly maintained, all of your other marketing materials, whether they be business cards or pamphlets, should include links to these pages and a simple request for customers to “like” your page.