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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
The Impact of Words on Marketing
Authored by Christopher Carr | 18 June 2024
Word choice can influence marketing strategy, as the words one says impact the decision to purchase or consume a product or service.
The Robots Aren't Your Friends: 4 AI Content Marketing Mistakes
Authored by Christopher Carr | 30 April 2024
The content experts at Farotech discuss common AI content marketing mistakes and how to craft people-first content that prioritizes a human touch.
The Art of B2B Branding: Building Trust and Authenticity
Authored by Mark Ivanowski | 22 August 2023
Master the B2B branding game by earning trust and credibility. Farotech explores the art of building lasting connections in this blog.
Why Do I Need Usability Conversion Analysis?
Authored by Christopher Carr | 07 October 2022
We take a deep dive into what usability conversion analysis is and how you can implement different analytic tools to help boost your performance for your digital marketing endeavors!
The BIGGEST marketing mistake most businesses make
Authored by Christopher Carr | 23 July 2022
CEO and founder of Farotech Chris Carr discusses the biggest marketing mistake that most businesses make while unpacking ways that you can avoid making this mistake and guarantee marketing success through testing.
What is Link Building and Why is it Important?
Authored by Christopher Carr | 26 May 2021
Learn about why backlinks can have such a large impact on your SERP rankings and about the best link-building strategies.
Transforming Your Marketing in 4 Steps - Writing Effective E-Newsletters
Authored by Christopher Carr | 25 August 2018
Explore our blog to learn about e-newsletters and how they can lead to marketing success.
Medical Marketing Services
Authored by Christopher Carr | 12 July 2018
If you’re looking for medical marketing services, consider these three tips in the development of your marketing plan. For additional information, contact us today.
Physical Therapy CTAs: What They Are and How to Use Them Effectively
Authored by Christopher Carr | 06 July 2018
A call to action should bring your potential patient to you. Read on to learn how to do this well.
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